An E-fashion Retailer Analysis Essay Example | Topics and Well Written Essays - 2500 words

An E-fashion Retailer Analysis - canvas ExampleThe essay An E-fashion Retailer Analysis presents an overview of different companies strategies for their online sales.There has been a growth in profit accessibility and usage on the whole. Online sales of clothing rank fourth highest with travel services, software and media empyrean occupying the first three positions. More consumers across the globe are purchasing computers and gaining access to the internet and are, therefore, attracted to a myriad of online websites operated by fashion retailers.Typically, consumers in the past were wary of tainting apparel online. Females, in particular, would wishing to touch and specify the apparel physically for obvious reasons such as buying the size that stovepipe fits them or feeling the quality of the fabric. In recent years, this trend has been changing and more consumer, including females, are golden with purchasing apparel online. The theory of buyer behavior demonstrates the buyer black box of which the buyer finis process is a subset. Consequently, the model of consumer buying process explains how consumers engage in information search later on they have realized the need to purchase a harvest-tide. This has been catered to by online fashion retailers who have now adoptive the model of a virtual store whereby consumers can have a 360-degree view of products they intend to buy by seeing the product from different sides. The zoom in function can help consumers see the fabric/texture as well as design that they could otherwise have viewed had they been present physically at the store. Although the initial target market was U.K customers, ASOS has expanded to include American customers through its online store. 3. Online Marketing unify a. Product ASOS primarily sells clothing that is worn by celebrities in the media. The political party offers various brands under integrity umbrella and includes affordable clothing as well as expensive lines. The company sells over 50,000 product lines from approximately 800 global brands including Ralph Lauren as well as designer brands such as Sonia Rykiel (Perrey & Spillecke, 2013). As per the companys marketing strategy, over thousands of new products are added on a weekly basis, thereby sustaining the provoke of customers. With its strong and multi-brand product portfolio and customer service, the company ranks as the 5th most popular online shopping destination in U.K, beating H&M in terms of having twice the number of unique customers see the website (Perrey & Spillec