African Art

From Egypt to South Africa the art of Africa is rich and diverse on a scale second to no other continent. The art is a cultural heritage that has sustained a race of people over millennia. This paper will focus on the art of the 200-year span of 1400-1600 CE.   It was during this time period that the European Renaissance flowered, and saw such masters as Michelangelo, Leonardo, and Raphael arise.It likewise covers the time period that Rembrandt and the Dutch masters worked. Comparisons will be made between the two disparate cultures, examining the differences between how the art of Africa and the art of Europe relate to their culture and mores. It will examine the utility of both art genres.While the art appears to be radically different, the underlying usage for the art produced is essentially the same, with Renaissance art and African art both serving their culture’s religious beliefs and mores.For those not accustomed to abstract art it can appear to be different from wha t they even consider art. A large portion of all African art is abstract. Abstraction is the way the artist chooses to create a representation of the ancestor or the spirit with whom he wishes to communicate. By tradition the art is religious or mythical, so their option was to make a representative figure. Abstraction is the way to create such.European art of the same era solved this problem by opting to create a realistic likeness of their saints and even their god. . Europeans did not paint landscapes or sculpt animals except to give a setting to their holy families and saints.Art was for religion and for custom, culture, and mores in both cultures. â€Å"The beauty of African art lies not only on the surface or physical features of the artwork but the meaning or lesson that it tends to emanate† (All-About-African-Art.com par. 3).African art of the period under discussion is virtually always three dimensional and not only of wood. The Yoruba discovered lost-wax and cast th eir statues in metals by the 14th and 15th century (Mullen, par.10). John Reader, writing in Africa: A Biography of the Continent, discusses the use of metals in the art of the African tribes. In Sub-Saharan Africa iron and copper were the most highly valued of metals.Interestingly, he reports that the 14th century tribes would exchange their gold for copper at a rate of two-thirds gold to one of copper (287). This iron and copper went into weapons, naturally but much of it found its way into art because of its permanence was associated with the longevity of ancestors as well as the immortality of the spirits.It became then a part of their art, which is synonymous with their religious beliefs and culture.The most noticeable thing about African art is its ubiquitous nature. It permeates the lives of the African people more so than European art. The emphasis in African art is on the human figure much the same as European art between 1400 and 1600 CE. It is also a part of everyday life and relates to the culture and values of the tribes that produce it by serving as constant reminders of ancestors and traditions.The tribal masks are objects of veneration, brought out on ceremonial occasions to be ‘danced’. These masks are not simply ornaments but rather they are sacred objects.They are given names. This name is significant as more than just identifying the individual piece, but also identifies the meaning of the work. Each has a history and a dance is designated for each. The mask embodies living spirits. In African culture the meanings of the mask, the associated dance and the spirits that dwell within it are inexorably linked together.African art’s use of the human form is so pervasive that its adoption by European nations is taken as proof of the contact between the two cultures.The Church of Rome commissioned much of the great art of the European continent during the 1400-1600s. The statues and portraits of the biblical saints portray a li keness. Jesus is depicted in stone and pigment and the image is to remind the faithful of his deeds.The priests face a crucifix and make the magical signs when chanting prayer in the general direction of such art. There may be the argument that Christians do not pray to the effigies, still, the casual on-looker would have a difficult time determining the subtle difference.In this sense, the masks of African tribal art serve the same function within the community as do the pietas and crucifixions of the Italian Renaissance.Christopher Roy, Professor of Art History, University of Iowa, states that, â€Å"most African art is representative, not representational. Very little African sculpture is intended to recreate the features of a human being, either living or dead† (par. 6).Roy relates that African art, particularly the mask, is not meant to be a likeness of an ancestor, nor is it meant to be an image of a beloved, revered, or even feared leader of the tribe. The mask is a ho me for the spirits, invented by the maker of the mask.The mask, a work of art, becomes a haven for the supernatural, the unseen, the unknown, incomprehensible, so it follows that the physical home created for them must be a creation of whimsy (par. 6).In a land where diseases are rampant and life is relatively cheap the people often turn to the spirits for protection. In the years of the Black Death in Europe the people turned to the church. In Africa, where flies can carry death and swimming the rivers can infect people with deadly parasites, the spirits are all that stand between the tribe and death at times.It gives the tribe solace to know that they have a way of making the spirits visible, and they do this in their art. Art in the form of the mask gives a tangible reality to the unseen spirits. When the mask is then danced in the ceremonies and rituals of the tribe this makes the spirits accessible to the tribe.This art can span the gap between the world and the unseen realm of the spirit. The medium literally becomes the message as the diviner in the mask opens a channel to the spirits and can communicate the needs of the tribe to the only beings capable of giving aid to the tribe (Roy par. 2).Western African art in the form of wooden masks most often take the form of humans, animals, or fanciful beings. Their use in religious rites range from such as tribal initiation ceremonies to various celebrations of tribal good fortune or auspicious anniversary dates.They are danced in celebration of a good harvest as well as danced to request that their crops thrive. They are also danced in preparation for war. It does not take a great stretch of the imagination to equate these icons with the religious paintings of the Sistine Chapel and the pope’s private quarters.While some statues holy to the Catholics are brought out to view by the public on high holy days and venerated as talismans of the true cross or some other belief. The static art of the frescos can be viewed on a regular basis, and is used to put the supplicant in the proper frame of mind to believe when he kneels to ask a boon or blessing of his creator.The masks of African art are used as a gateway to ease both the wearer and his audience into a nether world where the spirits dwell. The Catholic art of the Renaissance and the centuries immediately following it are for the same purpose.The Fang tribe of Gabon are famous for their creation of guardian figures that are then affixed to the boxes containing the bones of their ancestors. Their leadership, according to The Africa Guide online website, is inherited and the leader is supposedly a direct descendant of the ancestor who founded the village.This leader is not only secular head of the tribal village, he is the spiritual leader, and can communicate with the ancestors through the wearing of masks, which are an important aspect of Fang art (par. 4).The art of Africa discussed herein is made for utilitarian purpose, makin g it, at first glance seem different from European art of the same time period. Yet while the pope may not put on a mask of Christ and dance it before the masses, he certainly carries a rod with the representation of Christ when he is seen in public.He has decorated his church and his private apartments with the figures of biblical characters to serve as a reminder of the holy word. From the Creation of Adam to the Last Judgment, artists of the European school created work to please the church.They created to invoke memories and remind the faithful of their culture and spiritual roots in the same way as the African mask. While the art appears to be radically different, the underlying usage for the art produced is essentially the same, with Renaissance art and African art both serving their culture’s religious beliefs and mores.Works CitedAll-About-African-Art.com   Abstract African Art is Mainly ConsideredTo be out of the Ordinary 9-29-08http://www.all-about-african-art.com /abstract-african-art.htmlMullen, N.   Yoruba Art and Culture 9-29-08 Wysinger Homestead 2004http://wysinger.homestead.com/yoruba.htmlRoy, C. Signs and Symbols in African Art: Graphic Patterns in BurkinaFaso 9-3-08 The University of Iowa no date

Alzheimer’s disease

Alzheimer's disease (AD) is a fatal and progressive brain disorder named after the German physician Alois Alzheimer who was the first person to describe it. This is an age-related and irreversible brain disorder which develops and progresses over time. It affects the part of the brain that controls the memory, language, and speech of a person. Early symptoms include forgetting things that just happened, and the symptoms will get worse as time passes by. For instance, people with this disorder may forget their loved ones and may have difficulty writing and reading.They may not know how to do their mundane routines such as brushing their teeth and combing their hair. In the end, this disease will lead to severe and serious loss of mental function because of the breaking down and death of the brain neurons. This is a form of dementia that affects usually people 65 years of age and older. There are approximately five million Americans suffering from Alzheimer’s, and according to s urveys, this disease ranks number seven when it comes to the leading causes of death in the United States.The cure for Alzheimer's has yet to be discovered, but there are treatments and medications that will enable to control, minimize, and slow down its advancement. Medicines for depression and hallucination that may occur as a result of the deterrence of an individual’s mental faculties are also made available. The Food and Drug Administration (FDA) has approved four types of drugs that will help regulate the signs and delay its progression as much as possible. People with Alzheimer’s suffer from a deficiency of acetylcholine, which is a chemical involved in the communication of nerve cells.Cholinesterase is an inhibitor which functions to slow down the breakdown and destruction acetylcholine. It also produces more of these chemicals for cellular communication. Regular treatment will slow down the process impairment of a person's cognitive functions, and this is prov en effective for individuals who have early symptoms of this disease. BIBLIOGRAPHY American Health Assistance Foundation. â€Å"Common Alzheimer's Treatments. Alzheimer's Disease Research. 2009. http://www. ahaf. org/alzheimers/treatment/common/ (accessed July 31, 2009).Alzheimer's Association. â€Å"What is Alzheimer's? † Alzheimer's Association. 2009. http://www. alz. org/alzheimers_disease_what_is_alzheimers. asp (accessed (July 31, 2009). National Institute on Aging. â€Å"Alzheimer's Disease. † Medline Plus. July 31, 2009. http://www. nlm. nih. gov/medlineplus/alzheimersdisease. html (accessed July 31, 2009). â€Å"What is Alzheimer's Disease? †. National Institute of Neurological Disorders and Stroke. 2009. http://www. ninds. nih. gov/disorders/alzheimersdisease/alzheimersdisease. htm (accessed July 31, 2009)

Dangers of Online Predators

The Dangers of Online Predators and What Can be done to Protect Our Youth Marcos Williams CM 107: College Composition 1 Unit 9: Final Abstract This paper is to educate parents and children about the dangers of online predators. Predators are going to great links to prey on children and they are going to great links to hide their identity. Predators are hiding in cyberspace and they are lying in wait for children to go online so they can make their move on unsuspecting children. Law enforcement agencies and parents have to do whatever it takes to protect children and they should make sure that the necessary steps are taken.Law enforcement agencies are using the media and they are hiding online to help capture these offenders. Parents should make sure that their home computers have the proper software, know who kids are friends with online, gain access to all emails kids use, make sure computers are visible at all times, and never turn a blind eye and think that this will never happen to their children. Kid’s safety is always a priority and they should be guarded at all times. I have chosen a degree in Criminal Justice with an emphasis in Cyber-crimes to protect kids against online predators.Educating parents and children about the dangers of online predators and discussing how law enforcement agencies and parents can protect our children is the first step. This paper will discuss what kids don’t know about online predators, how these online predators are hiding their identities from law enforcement, how law enforcement is cracking down on online predators, and most importantly, how parents can protect their kids against online predators. Kids do not realize that predators look for kids with a lack of self-esteem, kids that are vulnerable, and kids that are having problems at home.These offenders meet children in public chat rooms geared towards teens and teens engaging in sexual subjects (Wolak, 2004). They will soon lure kids into private chat roo ms or instant messaging. Some offenders lie about age and or sex to gain trust of children. Once trust is built, the predator introduces the child to pornography. This lowers the child’s inhibitions and desensitizes the child to nudity, and validates adult-child sexual relations (Berson, 2003). After all these things occurs, a face to face meet between the child and predator often follows, and the child is usually sexually abused or worse (killed).Some offenders create child-like avatars, go online and pose as teenagers. Predators use free Wi-Fi at public access points or connect to unsecure wireless routers installed in private residents rather than using their own personal accounts. They hide IP addresses by using proxy servers. Predators use â€Å"throw- away,† free e-mail accounts such as hush mails (private emails that children set up and hide from their parents) and counter surveillance methods. Offenders use pre-paid credit cards to hide any online transactions. They also steal IP addresses of business to avoid detection.These measures that offenders are taking, is making it hard for law enforcement to track them down (NSCEPI, 2010). Law enforcement officers are posing as minors online and assuming different gender to catch online predators (Mitchell, 2005). There is also the media, like the television show â€Å"To Catch a Predator,† to catch and arrest some of these predators. Cyber Tip-lines have been formed so that if parents see anything that is inappropriate they can report it to law enforcement. The FBI, Homeland Security, and other agencies have put together different types of operations to protect kids from online predators (NSCEPI, 2010).Law enforcement officers are collecting and preserving all evidence of grooming, such as pornography, Web cameras, and other electronic equipment to bring down these predators (Brown, 2001). Law enforcement agencies across the nation are taking the necessary steps so that evidence can be g iven to the prosecutor and use at trial to show the perpetrator’s motivation (Brown, 2001). Parents should talk to their kids about the dangers of online predators. They should become computer literate and learn the lingo that children use online, PLS (parents looking over my shoulder), FTF (lets meet face to face), and other abbreviations.Parents should put parental software on computer to monitor sites and keep kids off unsafe sites (Dombrowski, 2007). Home computers should be kept in a family room or kitchen so that parents can monitor and see exactly what sites the children are on. Parents should also discourage their kids from going into chat rooms, especially, private chat rooms with strangers. They should always make sure they know who all of their children’s friends are on the internet (Dombrowski, 2007). When a parent notices inappropriate material on their computer they should notify law enforcement immediately.Parents should use all these measures plus becom e familiar with the internet and the language their kids use on the computer to protect them from online predators. I have chosen to get my Bachelor’s degree in Criminal Justice with an emphasis in Cyber-crimes to protect kids from online predators. In the Cyber-crime field I will be able to protect kids from online predators and educate parents and kids of the online dangers that lurk in cyberspace. Online predators are trying to manipulate and prey on children that are going through something in their home life.Predators are getting smarter and wiser when it comes to lurking and preying on children through the internet. They are taking many precautionary measures to protect their identity from our kids and law enforcement. The FBI, Homeland Security, and other agencies have put together task forces to stop online predators. Law enforcement have partnered with the television show â€Å"To Catch a Predator† to stop online predators. Most of the predators that are arres ted on this show are men between the ages of 20 to 55 years of age. Law enforcement and prosecutors are doing everything they can to put these criminals behind bars.Parents should take the necessary steps to protect their children from these types of predators. Parents need not turn a blind eye and think that their child will not become prey to predators while online. They need to get computer literate and learn the lingo that their children are using while they are on the internet. Parents need to educate their kids about online dangers and keep their computers in areas where traffic is heavy flowing. They also need to get the proper software on their computers to cut down the risk of predators getting to their children.In summary, parents and law enforcement officials need to work together to educate themselves and kids about the dangers of online predators because online predators are doing whatever it takes to manipulate and prey on children. They are also doing whatever it take s to protect them from being identified and prosecuted. References Berson, I. (2003). Grooming Cyber victims: â€Å"The Psychological Effects of Online Exploitation for Youth† Journal of School Violence 2, no. 1(2003): 9-18 retrieved from: http://www. cs. auckland. ac. nzl~john/NetSafe/IBerson. df Brown, Duncan. â€Å"Developing Strategies for Collecting and Presenting Grooming Evidence in a High Tech World† Update (National Center for Prosecution of Child Abuse), 2001, 1. http://www. ndaa. org/publications/newsletters/update_volume_14_number11_2001html Dombrowski, S. C. , Gischlar, K. L. , and Durst, T. â€Å"Safeguarding Young People from Cyber Pornography and Cyber Sexual Predation: A Major Dilemma of the Internet† Child Abuse Review 16, no. 3 (2007): 153-70 https://www. ncjrs. gov/App/Publications/abstract. aspx? ID=240947 Mitchell, K. J. , Wolak, J. , and Finkelhor, D. Police Posing as Juveniles Online to Catch Sex Offenders: Is It Working? † Sexual A buse: A Journal Research and Treatment 17, no. 3 (July 2005): 241-67 retrieved from: http://www. unh. edu/ccrc/pdf/CV82. pdf. National Strategy for Child Exploitation Prevention and Interdiction: A Report to Congress August 2010 http://www. justice. gov/psc/docs/natstrategyreport. pdf Wolak, J. , Finkelhor, D. , and Mitchell, K. J. â€Å"Internet-Initiate Sex Crimes against Minors: Implications for Prevention Based on Findings from a National Study. † Journal of Adolescent Health 35, no. 5 (2004):11-20

Nursing practicum project Annotated Bibliography

Nursing practicum project - Annotated Bibliography Example The author referred to the universal precautions as a number of protocols that are use in handling the fluids in the body in a proper way. Such fluids may include saliva, blood, vomit, and urine. The author describes the body isolation substance as alternative and acceptable procedures towards the universal precautions. These procedures may differ in handling the substances and body fluids. In this case, the author suggest that the universal precautions may include avoiding punctures, hand washing, using the containers having the plastic liners for disposal of the contaminated tissues, use of gloves to handle the body fluids, and having some specific containers to dispose the sharp and contaminated objects. The author also suggests that cleaning the surfaces using disinfectant may also be a precaution towards the blood-borne pathogens. The author reports on the problems of one small one hundred and ten hospital community in giving the infusion therapy to various patients. The patients had experienced a short peripheral catheter. The author reported that the midline catheter responded to the needs. The author advanced the literature and found that among the four samples published presentations, only one had a similar outcome. The author examined the patient management. The publication discussed the implementation of a midline program of infusion together with the implementation of the infusion midline program and the result. The author reviews those practices of 136 nurses and the sizes of syringe used in accessing the implemented devices of vascular access. The presentation argued that the syringe size selection was as per the procedures and policies, personal preferences, and not on the recommendations of the manufacturer’s. A significant number of nurses in the stud had the knowledge that the small syringes gave out a high percentage in terms of the personal preference. The study did not know the

Secured Bonds Research Paper Example | Topics and Well Written Essays - 250 words

Secured Bonds - Research Paper Example These certificates are often issued by airlines and railroads to finance the purchase of new equipment. The equipment purchased may also be the collateral used for the bond. A trustee is assigned to keep the title for the bondholders. Upon repayment of the bond, the title is then returned to the company who issued the bond (Morningstar, Inc., 2010). Bonds issued at a premium means that the price of the bond is sold for more than the face value (Financescholar, n.d.). On the other hand, a bond issued at a discount means that the bond is sold for less than its face value. The decision whether to issue a bond at a discount or at a premium is often based on the expected coupon rate. â€Å"A callable bond is one in which the company can require the bondholder to sell the bond back to the company† (InvestorGuide, 2011). Callable bonds are attractive to companies because if they are paying higher coupon rates than current market interest rates, they have the option to buy back the bonds and can therefore save on interest payments. They can choose to reissue the bonds at a lower coupon rate. Another reason why companies find callable bonds attractive is because when their credit rating is raised, they will be in a position to raise funds at a much lower cost than what they previously committed to

MGMT Essay Example | Topics and Well Written Essays - 250 words - 1

MGMT - Essay Example The transition from a senior Finance student to a young professional in a reputable organization is a challenging process. The preparation process for this big change involves searching for reputable companies that have programs for absorbing fresh graduates. The search led to a chance in a reputable financial institution that is willing to hire me once I finish my final year. It also entails analyzing factors like shelter and the most suitable area in terms of cost and access to essential infrastructure. Therefore, it is necessary to prepare some little funds to help in securing shelter and food before settling in the new job. The change signifies a big career development because it is the step sets a student on a path to achieving big goals in life. The greatest personal challenge in this change is the fact that I have to meet new people and adapt to a new environment. The uncertainty associated with success makes the process hard to manage. The greatest organizational challenge is fitting into new teams and forming good relationships in the company. I am not sure of many things, which makes it difficult to prepare for the first day when I get to meet everyone. It would take time to form frigid friendships. The achievement of my goal to become an established professional can be hindered by organizational issues like the lack of facilitating factors, ambiguity, and lack of teamwork. An organization that has no framework that supports young graduates makes it difficult to get a practical sense of being a Finance professional. I will propose for the organization leadership to start programs that prepare senior students on adapting to the professional world after school. The achievement of my objective to become an established professional will be an addition to the organization. The suggestion to start programs to recruit senior students provides the organization with a chance to get the best talents. I will

Mentorship and Competence Paper Essay Example | Topics and Well Written Essays - 1500 words

Mentorship and Competence Paper - Essay Example I believed that through the mentoring program, I would have access not only to information but also an update of my skills and a reinforcement of my confidence at work. As I began the mentorship program, I was delighted to find that the learning outcomes were explicitly laid out. It all complemented my own objectives and, in addition, it provided other important aspects especially in those areas that I was not able to identify. Efficacy I would like to say that the mentorship program I have just undertaken is learner-centred, which, in my opinion, was what made it effective. It included many activities and strategies that improved learning and enriched the experience. For instance, I found the incorporation of reflections on prior experience as extremely helpful. Based on this, I took the initiative to write my own journal to chronicle my thoughts and my progress during the entire program. This aspect in the mentoring course allowed me to identify critical incidents, progresses made, future learning needs and analyze them so that I am able to enrich and inform my interactions with my mentors. Interestingly, the whole exercise made me more involved. I think that it added to the motivating factors that diminished my reservations and anxiety about sharing personal thoughts and professional capacities as well as in dealing with getting reviewed by my peers. Through reflections, I was able to do some forward planning to meet the course outcomes. I discovered that I have this capability for self-direction as well. Then I would have to emphasize the importance of the course content. There are two pieces of literature that I have to cite here. The first the Standards to support learning and assessment in practice, a Nursing and Midwifery Council's (NMC) standards for mentors, practice teachers and teachers. The second is Kathleen Duffy's Failing students: a qualitative study of factors that influence the decisions regarding assessment of students' competence in practic e. Both of these texts provided important insights on the mentorship experience and objectives. The first contextualized the entire program from the perspective of the mentors whereas Duffy's article explained the program's concern when it comes to the students, which is competence in practice. NMC and Regulations The NMC publication provides several important information. It explained the rationale behind the program by identifying the principles behind its mandate. There was a clear outline of the relationship between the course, the update of skills, best practices and the public good. It cited relevant statutes and regulations that are crucial in thoroughly understanding not just the program but the need for regulatory framework that encompasses it. These information contextualized the whole initiative according to my experience with respect to the community and environment where I would practice my profession. The main content of the NMC publication is the description of requir ements and rules that govern the learning and assessments of students as well as the nursing and midwifery practice. For example, there is the equality and diversity requirements, which promote equal opportunity. There are also those concerning post-qualifying programs such as the Specialist Practice (SPQ) and the Modernising Nursing Careers position paper. Collectively, these elements depict a coherent regulatory framew

Business in context 2 Essay Example | Topics and Well Written Essays - 1500 words

Business in context 2 - Essay Example most 90,000 workers in the year 2007 and according to Challenger Gray and Christmas, plant closures by Ford and General Motors will ripple through the economy possibly resulting in more job cuts in the coming year. (www.allbusiness.com) The world economic crisis has hit the car industry with real intensity forcing the major car companies to adopt strategies of short time working, redundancies or closures. (www.fifthinternational.org) The automotive sector is one of the largest and most multinational of all industries which is the key indicator for economic growth in regard to GDP of many countries. The car industry is important in view of its employee strength, its contribution to countries development, assets and total sales which can be known from the fact that in the year 1999, four of the top ten companies in the world included General Motors, Ford, Toyota, and Chrysler.(www.eurofound.europa.eu) The Koontz, H and Weihrich, H. (2006) stated that car industry may be indicative of how many industries become globalized making it difficult to predict the future. It is further stated that countries such as China and India will be the drivers not only of economic growth in general and car industry in particular. The Economic Intelligence Unit had predicted that 40% of the car sales will be in Asia by 2020. Jian Suan (2006) stated that in early 2000s China was a dream market for many multinational auto companies with only 24 cars per 1000 residents as compared to 700 cars per 1000 residents in United States and worldwide average of 120 cars, the China market was widely regarded as the largest growth opportunity. China reported an increase of 6% in global auto market from 4% in the year 2001 to 10% in ranked equally with Japan which reported a decrease of 1%. Carlos Gomes (2010) reported that global car sales continued to gain momentum with more than double of sales taking place in China, the world’s largest auto market. The auto sales in United States too reported

GAAP VS IFRS Essay Example | Topics and Well Written Essays - 750 words

GAAP VS IFRS - Essay Example The United States corporations will benefits by converting from GAAP to IFRS. One, IFRS allows extra flexibility than United States GAAP, and because stock option and bonus schemes normally offer managers incentives to enhance earnings, this flexibility will probably be utilized to enhance the income of U.S corporations more frequently than it will be employed to lessen earnings. Two, converting to IFRS from GAAP will give the corporations in America more responsibility in the area of asset valuation as a complete discretion that is also likely to enhance the earnings of U.S corporations. Finally, in the field of research and development costs and the associated field of homegrown intangible asset valuation, IFRS is more liberal than GAAP. IFRS permits only development costs to be integrated in the assets of the corporations, thus, not expensed against earnings (Ciesielski, 2008). Question 2 One, Acquired intangible assets under GAAP are identified at fair value. In contrast, under I FRS, it is solely identified if the asset has measured dependability and will have an imminent economic gain. Here, IFRS will be the most beneficial method to financial statement users. ... Here, IFRS is the most beneficial method. Finally, The conditions for revenue recognition and revenue under IFRS and GAAP are somewhat dissimilar. GAAP gives extra specified guidance than IFRS (Ciesielski, 2008). Therefore, GAAP is the most beneficial method to financial statement users in this case. Question 3 One, there are a number of unknown risks that United States corporations will encounter. These unknown risks are also not predictable to experts. Two, IFRS offers little guidance on specified application and interpretation of the standards. This definite difference from existing practice will require corporations in United States to employ additional judgment in understanding specific standards and their purpose to the business activities of the corporations. Finally, even if the duration experienced by external auditors remains unchanged, more expert senior personnel may be needed to assess the corporations’ management application of verdict, thus, affecting the levera ge of audit engagements and staffing mix. Three techniques may be used to overcome these obstacles. One, there should be consistent and comprehensive accounting standards that communicate economic reality to a corporation. Two, a corporation should have sufficient corporate governance practices which will guarantee suitable internal controls and adequate execution of accounting standards. Finally, there should be effective and efficient audits which will allow external dependability to the information prepared by a corporation following referred standards (Ciesielski, 2008). Question 4 Two long-term conversion issues on accounting for leases by the lessees are leasehold improvements and percentage rent. Leasehold improvements are lastingly fixed

The Best Thing in Life is Free

The Best Thing in Life is Free Essay No one can deny that the Internet is the most helpful invention in the past centuries. Thanks to the Internet, people’s lives have never been more convenient, easy and worth living. But some people want to limit what the Internet can show us. In my opinion, an open, free Internet is better than a more regulated one because it gives us more freedom, free and huge source of study materials and big entertainment choices unlike the one people want to limit. An open Internet gives us not only the freedom of being whoever we want to be, but also the freedom to express ourselves without limitations. For example, social networks such as Facebook, Twitter, Myspace offer people the chance to freely express their opinions without being judged. Unlike the regulated Internet, people have to watch out for what they’re saying about political ideas or about some other people. Moreover, another option the free Internet gives people who want to show their emotions and thinking is blogging. â€Å"Blogs can give readers a clearer idea of what is happening than official newspaper or TV channels can, even in countries where the media are free.† (How Blogging Changed My Life, Ayesha Saldahna, p52). Blogs helped people socialize with the new places or new people. Also, â€Å"I enjoy blogging because it gives me opportunities to exchange ideas with people all around the world.† (How Blogging Changed My Life, Ayesha Saldahna, p53). Clearly, the free Internet has offered people the freedom to be themselves and express their feelings in any way they want without any limitations like the regulated Internet. Another helpful thing a free and open Internet offers us is a huge source of study materials. Instead of buying expensive books and waiting in lines at the library, we now can look up the information we need anywhere anytime through the Internet. For example, I have to do a research papers for my finals. But instead of wasting my time going everywhere to find the information I want, I just need to turn on my laptop and search for any information related to my topic. Unlike the regulated Internet, the free and open Internet offers a huge source of information. So all that is left to do is choose which information is the best for my paper. Moreover, with the money I can save from not buying books, I can help myself with other school supplies. Therefore, free Internet is very helpful, time-efficient and of course, generally free. Lastly, with the invention of the Internet, people can enjoy any kind of entertainment at home. Before the Internet was invented, the only way people could entertain themselves was going out for activities or paying a lot of money on movie tickets, the zoo and concert tickets. Moreover, the long lines and sold-old tickets somehow limited the number of people who can actually get entertained. But since the Internet was born, we can watch movies, football and basketball games and the concerts at home. As time goes by, more and more Internet related home theater devices appeared and gave people more choices to enjoy their lives in the easiest and most convenient way. In conclusion, we can have a better life thanks to the Internet. But some people wanted to limit the features of the free Internet because they think it’s too dangerous. I disagree and I think an open and free Internet is better than a more regulated one. It has been helping us a lot and I want our future generations still can be able to use it in a freely way.

Clinical Risk Management Health And Social Care Essay

Clinical Risk Management Health And Social Care Essay The aim of this essay to provide the reader with insight to the term clinical risk management and how this is implemented within NHS trusts focusing particularly on the role of Pharmacists in doing this. Objectives: Defining clinical risk management and discussing its importance Discussing ways in which trusts implement clinical risk management Defining what is a medication error and identifying the role of the pharmacist to reduce these Discussing systems or processes in place in my base hospital to reduce medication errors 1.0 Importance of clinical risk management Clinical governance was first mentioned in British Health policy in 1997 as a term used to describe the accountability processes for clinical quality of care. It evolved as a system to address and respond to a series of high profile media cases highlighting poor quality patient care as revealed in the Nottingham IT vincristine disaster, Bristol Heart surgery, Shimpan and Alder Hey organ retention. During I997 in England, the Department of Health published the white paper the New NHS; modern, dependable which introduced Clinical governance as a method of accounting for clinical quality in health care but really came to prominence in 1998 when Scally and Donaldson appraised Clinical governance and the drive for quality improvement in the NHS   in the British Medical Journal. The paper highlighted four components of quality as initially identified by the World Health Organisation: Professional performance (technical quality) Resource use (efficiency) Risk management (risk of injury or illness associated with the service provided) Patient satisfaction with the service provided. Majority of NHS care is of a very high standard and in comparison to the high volume of care provided on a daily basis in hospital and community, incidence of serious failures are uncommon.1 However when they do occur, they have devastating consequences for individual patients and families.1 Greater patient expectations, knowledge and media exposure of high profile cases have resulted in the NHS being scrutinized focusing on its policies of operation, facilities and operating culture. It is estimated that an average of 850,000 adverse events may occur in the NHS hospital sector each year resulting in a  £2billion direct cost in additional hospital days alone.1 Poor clinical performance results in patient harm and loss of patients confidence in the NHS services as well as an increase in litigation costs.4 In 2009/10, 6,652 claims of clinical negligence and 4,074 claims of non-clinical negligence against NHS bodies were received by the NHS Litigation Authority, up from 6,088 claims of clinical negligence and 3,743 claims of non-clinical negligence in 2008/09.4  £787 million was paid in connection with clinical negligence claims during 2009/10, up from  £769 million in 2008/09.4 Errors are discussed as either human or systematic in the Department of Health document An organisation with a memory. As an NHS organisation the focus is systematic, a more holistic approach when dealing with errors. This approach recognises the importance of resilience within organisations and that errors result as a number of interacting factors and failures within the system.1 NHS Quality Improvement Scotland (NHS QIS) clinical governance and risk management standards define risk management as the: Systematic identification and treatment of risk Continuous process of reducing risk to organisations and individuals alike Culture, processes and structures that are directed towards realising potential opportunities whilst managing adverse events In the past, clinical risk management was poorly managed in the NHS. There were no individuals designated to manage risk management, incident reporting in primary care was largely ignored, there was no standard approach to incident investigation, and existing systems did not facilitate learning across the NHS.1 In the 1990s there was a concerted drive to develop risk management and risk management within NHS organisations.1 Following on from this there has been an increased awareness of the cause of medication errors in NHS trusts and how these can be prevented.1 In 2000, the government made a commitment to reduce the rate of serious errors by 40%. The advances in technology and knowledge in recent decades has resulted in a more complex healthcare system.2 This complexity carries risks and evidence indicates that things do and will go wrong in the NHS sometimes resulting in patient harm.2 The NHS quality improvement strategy1 encompasses; Clear national quality standards; NICE, NSF Dependable local delivery; systems of clinical governance in NHS organisations Strong monitoring mechanisms; a new statutory commission for health improvement, an NHS performance assessment framework, and a national survey of NHS patient and user experience. It is hoped adaptation of these approaches in individual NHS organisations should have a positive impact on the development to detect, prevent and learn from system failures at a local level.1 The introduction of clinical governance provides NHS organisations with a powerful imperative to focus on tackling adverse health care events1. The time is right for a fundamental re-thinking of the way that the NHS approaches the challenges of learning from an adverse health care event.1 2.0 Implementing Risk Management within NHS trusts The Department of Health publication An organisation with a memory facilitated the patient safety movement in the NHS.2 It proposed solutions to risk management incidences through a culture of openness, reporting and safety consciousness within NHS organisations.2 Four Key areas highlighted from this report were:2 Unified mechanisms for reporting and analysis when things go wrong; A more open culture in which incidents or service failures can be reported and discussed; Systems and monitoring processes to ensure that where lessons are identified the necessary changes are put into practice; A much wider appreciation of the value of the systems approach in preventing, analyzing and learning from patient safety incidents. In response to an organisation with a memory, the Government report Building a safer NHS for patients focuses on how to implement these recommendations2. It outlined a blueprint for a national Incident reporting system and discussed the role of the National Patient Safety Agency (NPSA).2 The NPSA was set up by the Department of Health in 2001 with the aim of preventing harm from high risk medicines. The NPSA produced the National Incident reporting and Learning system (NRLS) to set priorities, develop and disseminate actionable learning following reports of patient safety incidents. Following this guidance all NHS trusts should have a risk management strategy in place. This includes systems for the identification of all risks which may compromise delivery of patient care. To aid with this trusts are obliged to deliver patient services in compliance with statutory regulations according to national and local requirements highlighting the level and quality of services required. The implementation of risk management policies within NHS trusts will be overseen by Clinical Governance managers and Risk managers4. Trust Risk management strategies will need to be regularly reviewed and audited; individual trusts will have Risk Managers within each department to oversee this4. The Trust Board will ensure that risk management, quality and safety receive priority and the necessary resources within budgets. Pharmacy departments will have a medicines management team comprising of a risk management pharmacist to implement risk management at a local level. The Risk management pharmacist will ensure staff are aware of risk management issues both locally and nationally and will update staff on actions to be taken to minimise risk thereby promoting compliance with external risk management standards. The risk management pharmacist will also need to ensure local risk management policies are kept up to date. In order to deliver the risk management agenda, individual trusts must meet the requirements of the NHS Litigation Authority Risk Management standards and the Care Quality Commission standards (CQC) from the Health and Social Act 2008. From April 2010, NHS providers will need to register with the CQC and provide proof of adherence to standards set by the CQC5. 2.1 National Patient safety agency and National Reporting Learning System In 2001, following the publication of the Department of Health document and Organisation with a Memory1 the National Patient safety agency (NPSA) was set up. The introduction of the NPSA has for the first time provided a systematic focus on medication safety6. The aim of the NPSA is to lead and contribute to improved, safe patient care by informing, supporting and influencing organisations and people working in the health sector with one core purpose to improve patient safety by reducing the risk of harm through error7. The NPSAs initiative was to identify patterns and trends in avoidable adverse events so that the NHS could implement changes to prevent these incidents from reoccurring. The NPSA will 2, 8: Collect and analyze information an adverse events in the NHS Assimilate other safety-related information from a variety of existing reporting systems Learn lessons and ensure that they are fed back into practice Where risks are identified, produce solutions to prevent harm, specify national goal and establish mechanisms to track progress The NPSA then went onto produce the National Incident Reporting and Learning system (NRLS) which aims to identify and reduce the risks to patients receiving NHS care and leads on national initiatives to improve patient safety. There are NHSLA risk management standards for each type of NHS health care organisation. The standards will address clinical and non-clinical health and safety risks.4 Individual trusts will be examined regularly and measured against standards to ensure a risk management strategy has been devised, it is in place throughout the trust, it is workable.4 This will minimise litigation costs resulting in more funds available to trusts to improve patient care; providing an incentive for better clinical and non-clinical risk management. The NRLS collects confidential data on medication errors from all NHS trusts in England and Wales and improves patient safety by enabling the NHS to learn from patient safety incidents8. This builds on incident reporting systems that were previously used on an adhoc basis in individual trusts. The NRLS reporting system has been designed to be compatible with local risk management systems that are used in majority of NHS organisations.2 NRLS reports are analyzed by clinicians and safety experts8 and key themes and trends contributing to patient safety incidents are identified.2 Steps are then taken to minimize these risks through the development and prioritisation of national solutions. Trusts reporting incidents regularly suggest a stronger organisational culture of safety.8 Encouraging staff to report clinical incidents affecting patient safety can help implement risk management strategies within NHS trusts. The more incident reports submitted the more data available to rapidly identify and act upon patient safety incidents. The NRLS suggests trusts should be submitting incident reports monthly.8 In pharmacy these will mostly involve incidents relating to medication errors. The development and promotion of the NHS fair blame culture encouraged error reporting reassuring staff the root causes of errors will be looked into. However, lack of awareness and fear of disciplinary action remain as some of the main barriers to incident reporting.8 To overcome this staff need to be adequately trained on when and how to report clinical incidents. At my base hospital, incident-reporting training is included in the trust induction and at a local pharmacy level as an in-house induction. Each trust incident is graded in accordance to standardised NPSA scoring systems; 1 being minor with no harm to patient ranging to catastrophic level 5 i.e. patient death. Following the completion of an online incident form, the risk lead for that particular area will receive a copy of the report. These reports will be analysed and appropriately graded and any serious incidents will then be reported to the Trust Board via the risk management committee. A report by the NPSA stated the most commonly reported medicine related incidents to be:8 Wrong dose, strength and frequency of medicines Wrong medicine Delayed and omitted doses Medicine related incidents will be reported to the Risk Management pharmacist who will provide feedback to the pharmacy team. All category 4 and 5 incidents have a full root-cause analysis performed and are submitted to the NRLS. These reports are then analysed by the NPSA, and if necessary rapid response alerts are produced.1, 8 Rapid response alerts act as a crucial means to focus the efforts of trust clinical risk managers into proven high risk areas.8 Delayed and omitted doses of medication led to the production of a recent rapid response alert. This alert was delivered to trusts by the NPSA via the NHSs Central Alerting system.8 On receipt of this alert, trusts were expected to respond and act upon requests contained within it within the specified deadline provided. Each alert contains instructions for regular audits in order to review the action taken. 3.0 Medication Errors Most medication are not without adverse effects and most side effects and adverse events are predictable, thus exposure to these adverse events can be minimised or avoided through careful prescribing and usage. Nevertheless some adverse effects are unpredictable and therefore unavoidable.6 However medication errors occurring as a result of mistakes or lapses when medications are prescribed dispensed or used are avoidable. These can be related to practice, procedures, products or systems. 6 Medication errors as defined by the NPSA are any preventable event(s) that may cause or lead to inappropriate medication use or patient harm while the medication is in the control of the health care professional, patient or consumer. Such events may be related to professional practice, health care products, procedures and systems, including prescribing; order communication; product labeling, packaging and nomenclature; compounding; dispensing; distribution; administration; education; monitoring; and use. 10 Numerous studies have been conducted to investigate the incidence and outcomes of medication-related harm. A 2008 study conducted in an emergency department in Scotland found 2.7% of admissions were related to adverse drug reactions. 11 In 56.7% of cases the adverse drug reaction was the documented reason for admission but only 13.3% were considered to be unavoidable.11 Another study carried out by Charles Vincent reviewed more than 1000 records and found that 10.8% of patients experienced an adverse event and that half of these were preventable.12 It was found that a third of these adverse events led to either serious consequences or death.12 Medication errors also occur in other health care systems, and is estimated harmful errors occur in 1.8% of hospital admissions in the United States, leading to about 7,000 deaths each year.6 Similarly, an Australian study showed that 0.8% of inpatients suffered a harmful medication error.6 3.1 Why do medication errors occur? To be able to reduce the risk of medication errors, the cause of medication errors need to be understood.6 Previously medication errors were thought to be the sole responsibility of the individuals considered to be the cause of the error. However, now a more holistic approach is taken and it is acknowledged errors occur when both human and system factors interact in a chain of events often complex- resulting in an undesirable outcome.6 Not only the individual at fault but latent conditions within an organisation and triggering factors in clinical practice should also be considered as important causes of error as well.6 As Lucian Leape, the Physician and Professor at Harvan school of Public Health said: Human beings make mistakes because the systems, tasks and processes they work in are poorly designed. 6 Human factors result from the individual and may occur due to lack of training and education and lapses in concentration. System errors result from the running of the organisation and the lack of policies and procedures in place to reduce clinical risk. Recent experience shows in certain situations those safeguards have not been adequate and have failed to prevent serious error and harm to the patient.6 Active failures and latent conditions cause holes in the defence system to open up.6 The active failures occur as a result of unsafe practices of the people working with a system, examples include the prescriber failing to double check a prescription, or the pharmacist failing to identify an incorrect dose on a prescription.6 Latent conditions occur due to the structure of the organisation and its resources, management and processes in place.6 These either alone or in combination with an active failure, can lead to error. Examples include the lack of a computerised prescribing system with inbuilt systems to highlight an erroneous prescription or the lack of an effective communication system between primary and secondary care.6 3.2 The role of the pharmacist in managing medication errors Pharmacists as experts in medicines have an invaluable role in reducing medication errors. As a profession and specialists in the careful use of medicines we are best placed to minimise the risks associated with medication usage.12 The government safety of doses report recommended seven action points to improve medication safety. These are:13 Increase reporting and learning from medication incident. Implementation and audit of NPSA medication alerts guidance. Improve staff training and competence. Minimising dose errors. Ensure medicines not omitted. Ensure correct medicine correctly labeled gets to the patient. Document patient allergy status. The three areas of focus in medication error reduction for Pharmacists to detect and prevent are:12 Risk in the medicine itself. Risk in the manufacture, storage, and distribution of medicines. Risk in use of medicines. Pharmacy departments as a whole are similar to high quality manufacturing units and test each stage in the production, storage and distribution of medicines.12 Pharmacists are involved in almost all stages of the medication cycle from clinically checking of the prescription to the accuracy checking and final release of the medication dispensed. Within the pharmacy culture there is the expectation for errors to occur and consequently systems have been developed and put in place to minimise these.12 Examples of pharmacy services to reduce medication related errors in hospitals are:12 Checking of prescriptions and supplying of drugs. Ward drug charts. Use of our knowledge and pharmacokinetics to assess toxic and sub-therapeutic doses. Quality control and assurance measures. 3.2.1 Ward based Pharmacy services Pharmacy services at ward level were first proposed as a health policy in 1970 and have proven to detect and prevent prescribing errors.12 The role of the pharmacist is ever evolving and pharmacists are becoming recognised as an integral part of the multi-disciplinary team. The pharmacists role has moved on from the traditional supply role to a more clinical role allowing pharmacists to use their specialist knowledge surrounding medication use to reduce medication errors at ward level. Pharmacists are a lot more active at ward level and as such are now the first port of call for advice on medication by patients and other health care professionals. The pharmacists role also extends to medicines management and formulary development, medicines information and involvement in various dispensing stages. Throughout these different roles the pharmacists remain active in promoting safer practice and reduction of medication errors. 3.2.2 Medicines Reconciliation Medicines reconciliation is a process designed to ensure that all medication a patient is currently taking is correctly documented on admission and at each transfer of care. It encompasses: Collection Checking Communicating The National Institute for Health and Clinical Excellence (NICE) in collaboration with the NPSA issued guidance to ensure appropriate processes are in place to assure any medication patients are taking prior to admission is properly documented on admission to hospital.8 The NPSA reported the number of incidents of medication errors involving admission and discharge as 7070 with 2 fatalities and 30 that caused severe harm (figures from November 2003 and March 2007).8 An accurate medication history is necessary to aid safe prescribing. To improve medicines reconciliation at hospital admission NICE/NPSA has recommended that:8 pharmacists are involved in medicines reconciliation as soon as possible after admission the responsibilities of pharmacists and other staff in the medicines reconciliation process are clearly defined; these responsibilities may differ between clinical areas strategies are incorporated to obtain information about medications for people with communication difficulties. At my base hospital, medicines reconciliation involves doctors, nurses, pharmacists and pharmacy technicians. Systems and policies are in place to deliver medicines reconciliation in different areas of care and to ensure all staff involved in the medicines reconciliation process are accredited and adequately trained. 3.2.3 Education and Training At my base hospital information regarding clinical risk management is widely accessible to all staff through a variety of sources; alongside co-operate clinical mandatory training sessions and in-house local training sessions, a wide variety of information is available on the local trust intranet. These include a governance newsletter entitled Lessons Learned detailing adverse events which have occurred and steps taken to prevent reoccurrence of such events, risk management manuals available on-line and the NPSA patient safety literature. At a local pharmacy level, the monthly medicines management bulletin includes medication safety updates and is distributed to all pharmacy staff. As well as these measures education and training to other health care professionals and patients on medication is paramount. Pharmacists are the professionals best placed to do this. The Central Manchester Foundation Trust took part in a prescribing error audit known as the EQUIP study. This showed pharmacists as experts in medicines held invaluable knowledge and through organised education programmes can help reduce medication errors.14 The main cause of prescribing errors amongst newly qualified medical staff was simply due to lack of knowledge regarding medicines.14 Results demonstrated the need for pharmacists at ward based level and the prevention of potentially serious medication errors through their presence on the ward.14 Pharmacists on wards gave medical staff immediate access to advice regarding dosing, interactions and therapeutic monitoring of drugs.14 Pharmacists are also more likely to complete incident reports involving medicines and should encourage other staff to do the same. Ensuring staff are aware the only way to improve the systems in place is to learn what we are doing wrong. Pharmacists are also involved in developing and delivering teaching sessions for various groups of staff. Examples included at my base hospital are VTE prophylaxis, IV drug calculations and monitoring for unfractionated heparin. All Pharmacists are encouraged to deliver and attend teaching sessions early on in their career. As well as educating medical staff, pharmacists counselling of patients in outpatients and at discharge will also aid reduction in medication errors. As well as delivering information and teaching packages, pharmacists need to ensure information provided is sufficient, easily accessible and up to date. Medicine information pharmacists will review how best to provide information for safe prescribing and drug administration.6 The formulation and dissemination of medicine policies and clinical guidelines by pharmacists contributes to risk management. Pharmacists also advice clinicians on risk issues arising from quality assurance reports e.g. NPSA, national and local clinical audit.4 3.3 Reduction in medication errors Medication errors occur due to a number of failures. Pharmacists clinically reviewing a prescription can detect and prevent prescribing errors, but prescribing is only one aspect of the medication cycle.7 Failures in the processes of reviewing, dispensing, administering and monitoring of medicines also occur.7 To overcome these adequate systems and checks to prevent medication errors need to be in place. Examples of such systems include:13 Effective communication Education of all health care professionals Integrated electronic care records Systems and policies in place for ordering, dispensing, administering and transporting in medicines Providing 24 hours medicines information services and support to medical staff Increase specialists staff, more training for junior staff from an undergraduate level and improved discharge procedures Development of information technology services and standardised electronic incident reporting systems 3.3.1 Information Technology The developments of technological systems have helped in the running of medicine based services and include automated dispensing systems and electronic prescribing. Similar packagings of medications by the same manufacture lead to frequent dispensing errors. The implementation of an automated dispensing robot in my trust has significantly reduced error rates through the incorrect selection of medication. It also minimises administration errors through the production of standard warning labels such as Methotrexate weekly dosing warnings, and reminders to attach penicillin containing stickers to relevant antibiotics. However, the system is not fool proof and as such errors still occur mainly due to over reliance causing staff to become deskilled. Near miss audits to identify potential errors are conducted regularly within my trust to highlight areas of concern and systems put in place to prevent these errors reoccurring. Implementation of electronic prescribing systems (medisec) for discharge and electronic dose calculator on our neonatal unit has also proven to reduce medication errors. Medication errors due to illegible handwriting no longer occur minimising risk of dispensing errors. The availability of drug name, dose, formulation and dosing schedule have also reduced the risk of medication errors.7 3.3.2 Medication safety at discharge Poor communication between different health care professionals can lead to medication errors at discharge. Medicines reconciliation on admission has proven to be useful in linking patients care at primary care and secondary care. However, more focus needs to be placed on ensuring community pharmacists and GPs are aware of changes to medication at the point of discharge. Improved communication will prevent GPs from prescribing drugs that are no longer indicated, contra-indicated or even duplicate drugs.7 The implementation of the electronic discharge system medisec and the automated electronic copy of the discharge summary detailing information regarding medication changes has proven to be a useful tool in improving communication to GPs, and maintaining the link between primary care and secondary care. In addition to this, patients receiving a copy of their discharge summary and being counseled on their medication at the point of discharge will contribute to reducing medication errors . 4.0 Conclusion The need to manage risks is particularly important in the NHS because of: Finite resource the NHS has a limited amount of money and staff to provide a service Complexity the service we provide is extremely complex because of both the size and nature of the task Expectation we strive to meet the expectations of an increasingly aware public Clinical Risk Management is an integral part of clinical governance and thus everyones business. Managers in all areas are responsible for ensuring that risks in the area are identified, monitored and controlled in line with the Trusts Risk Management Strategy. This will contribute to improved delivery of services by providing a structured approach to decision-making. . All staff working in the NHS have a responsibility to be aware of and implement risk management within their individual job roles. The development of technology, systems and processes and education of all staff will be the key to implement clinical risk management at local and national levels in individual trusts. Word count: 4,338

Cosmetology Essay -- essays research papers

Cosmetology Cosmetology is working with skin, hair and nails. Which includes things like hair styling, cutting, coloring, shampooing, manicures, waxing, facials, etc. "More than a half a million people work as cosmetologists." (Careers For Woman Without College Degrees 254) It is a great profession for people who would like to have a career in the beauty industry. It's a great career for a mother in a two income family or if you're just living on your own. This career is not only for woman, it is also great for men. The pay is not that bad, but usually wouldn't workout for a single mother with more than one kid, unless she owned her own business. A beginner will make between $12,000 and $13,000 a year. After you are more experienced you could make between $18,000 to $24,000 a year. There are not any benefits that are definate. When you find a salon to work at, you discuss benefits with the person who hires you, but if you own your own salon, you have no benifits, but you can decide your own vacations. As a cosmetologist you usually would work a full work day. Most people work 44 hours a week, but some work 48 hours or more. There are many ways to get schooling to be a cosmetologist. You could go to either a public or private vocational school, which some high schools offer. You could also go to a beauty school. You ...

Spring 2005 :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  In the first section of essays the authors discuss how and why feminist scholars do research is grappled with in each selection. The authors/feminist scholars discuss the importance of research and methodology.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚   Sandra Harding asserts in her essay, â€Å"Is There a Feminist Method?† Harding argues that it is â€Å"difficult to define a distinct feminist method because method and methodology have been intertwined with each other and with epistemological issues.†(2) Moreover, it is, she argues difficult and potentially dangerous to identify anything as a distinctive method—her argument is that â€Å" it is not by looking at research methods that one will be able to identify distinctive features of the best feminist research methods.† In other words it is dangerous to mystify feminist research because it locks researchers, students, scholars and critics into rules and ideas that don’t necessarily encompass all facets of feminist scholarship and the efforts that are made to understand it.   Ã‚  Ã‚  Ã‚  Ã‚  The idea of there being a single â€Å"feminist method† assumes that there is a single thing, or several concrete things/ideas feminist scholars must be searching for. Harding’s argument is supported by author’s Greene, Khan in â€Å"Feminist scholarship and the social construction of women†. Greene/Khan assert—that â€Å"feminist scholarship undertakes the dual task of deconstructing predominately male cultural paradigms and reconstructing a female perspective and experience in an effort to change the tradition that has silenced and marginalized us†¦feminist scholars work to expose and the collusion between ideology and cultural practices.† (1) She asserts that there are two premises about gender, the first is, â€Å"the inequality of the sexes is neither a biological given nor a divine mandate, but a cultural construct,† and the second is, â€Å"the male perspective has dominated fields of knowledge shaping their paradigms and methods.† Here the authors are illustrating the constraints ideology and methodology place on feminist research and substantiating the claim that ideology and methodology are emblems of constraint in the feminist discipline because of their universal assumptions and dependence on the paradigm for the purposes of legitimizing their claims. The authors, Greene, Khan, Harding, and Cannon all deal with the issue of being tied down to methodology and method that would define feminist work, and solidify its direction while at the same time not allowing it to be fluid enough to evolve as a legitimate academic discipline.   Ã‚  Ã‚  Ã‚  Ã‚  As it the issue is raised in â€Å"Race and Class Bias in

Optical Storage Mediums :: essays research papers

Optical Storage Mediums The most common way of storing data in a computer is magnetic. We have hard drives and floppy disks (soon making way to the CD-ROM), both of which can store some amount of data. In a disk drive, a read/write head (usually a coil of wire) passes over a spinning disk, generating an electrical current, which defines a bit as either a 1 or a 0. There are limitations to this though, and that is that we can only make the head so small, and the tracks and sectors so close, before the drive starts to suffer from interference from nearby tracks and sectors. What other option do we have to store massive amount of data? We can use light.  Ã‚  Ã‚  Ã‚  Ã‚  Light has its advantages. It is of a short wavelength, so we can place tracks very close together, and the size of the track we use is dependent only on one thing - the color of the light we use. An optical medium typically involves some sort of laser, for laser light does not diverge, so we can pinpoint it to a specific place on the disk. By moving the laser a little bit, we can change tracks on a disk, and this movement is very small, usually less than a hairÕs width. This allows one to store an immense amount of data on one disk. The light does not touch the disk surface, thereby not creating friction, which leads to wear, so the life of an average optical disk is far longer than that of a magnetic medium. Also, it is impossible to Ã’crashÓ an optical disk (in the same sense as crashing a hard drive), since there is a protective layer covering the data areas, and that the Ã’headÓ of the drive can be quite far away from the disk surface (a few millimeters compared to micrometers for a hard drive). If this medium is so superior, then why is it not standard equipment? It is. Most of the new computers have a CD-ROM drive that comes with it. Also, it is only recently that prices have come low enough to actually make them affordable. However, as the acronym states, one cannot write to a CD-ROM disk (unless one gets a CD-Recordable disk and drive). There are products however, that allows one to store and retrieve data on a optical medium. Some of those products are shown in table 1. However, the cost of this is quite high, so it doesnÕt usually make much sense for consumer use yet, unless one loves to transfers 20 megabyte pictures between friends.

Journeys End †R.C.Sherriff †“Character of Stanhope” Essay

Explore the ways in which Sheriff presents the character of Stanhope â€Å"How is the dear young boy? Still drinking like a fish, as usual?† The character of Stanhope is introduced by Hardy in Act 1, without him actually making an appearance. Osborne shows respect to Stanhope and is clearly angry and annoyed by the way Hardy is dismissive of Stanhope’s ability. Already, we are presented with two contrasting views of Stanhope. By considering the way in which both characters discuss him, we can address the question of whether or not Stanhope possesses heroic qualities. The play depicts the horror of trench warfare; it gives us an insight into what life is like in the war, the reality of the war and the reality of heroism. Heroism is to show great courage and bravery. A lot of men in the war signed up because when the war was over they wanted to be seen as a hero. None of these men had any idea about the reality of the treacherous conditions in the trenches. R.C Sheriff wanted to dispel the myths about the horrors of the war and address how real men survived; the heroic men. In this essay, I am going to analyse Act 1 and Act 2, scene 2. I will look at the ways in which Sheriff uses language, stage directions and dramatic devices to present the character of Stanhope and I will address the question as to whether or not Stanhope possesses heroic qualities. In Act 1, the character of Stanhope is introduced. This has a major impact on the audience. It builds up tension for stanhopes arrival and provides the audience with valuable information about the character of Stanhope. Hardy shows disrespect towards Stanhope, for the simple reason that he ‘likes a good drink’. Osborne is indignant over these comments and continually informs Hardy of his dedication, loyalty and perseverance. â€Å"Oh he’s a good chap† Hardy says this in a patronising manner, dismissing his abilities as a leader. He does not share the same respect but instead uses Stanhope’s values as an amusement. He was particularly amused at the fact that Stanhope missed his leave. He put it down to the reason that he did not want to show his family the drunkard state he was in. Maybe, the actual reason is that he  is so loyal to his men that he does not want to abandon them. Osborne repeatedly defends Stanhope and emphasises the fact that he had seen him suffering all day, physically and mentally, then out on duty all night. â€Å"Young Stanhope goes on sticking it, day in and day out† This comment recognises Stanhope’s quality of loyalty, commitment and overwhelming mental strength. It is for these qualities that could describe Stanhope as a hero. Sheriff’s purpose of including this scene in the play is to present the audience with two contrasting views of Stanhope. By doing this, he heightens the eager anticipation and curiosity. The audience are left to develop their own opinion on the character of Stanhope. In Act 1, scene 1, Sheriff presents the audience with another characters opinion of Stanhope. We can see that Raleigh is very enthusiastic and keen to talk about Stanhope. Dramatic devices are used to create an alternative perspective if Stanhope. Osborne: D’you know him Raleigh: Yes, rather! †¦ Osborne: He’s a splendid chap Raleigh: Isn’t he? His reactions to Osborne’s comments show that he highly respects Stanhope and is in total awe of him. He looks up to Stanhope as a kind-of role model. ‘He looked splendid in it’, Raleigh’s language used to describe Stanhope suggests that he worships him. He uses words like â€Å"splendid† and â€Å"amazing† and â€Å"terrific†. This shows his excitement and wonder at being placed under his command. The scene on a whole shows Stanhope as a hero figure. Raleigh is in awe of him like a school boy idolises an older student. In Act 2, scene 2, Hibbert is taken aback when Stanhope admits to suffering from neuralgia also. Hibbert: This neuralgia of mine. I’m awfully sorry. I’m afraid I can’t stick it any longer Stanhope: I know it’s rotten isn’t it. I’ve got it like hell Hibbert: (taken aback) you have? In this scene we do not know whether Stanhope is actually suffering from neuralgia. However, it seems apparent to believe that he is from the earlier discussion of hoe Stanhope deals with pain. Hibbert is using this illness as an excuse to leave. If Stanhope is suffering from neuralgia too, then why should one leave and not the other? Stanhope takes away Hibberts excuse to leave- the fear of life the trenches. Stanhope does not want one man to jeopardise the lives of others around him. Hibbert: I’ll go right along now, I think- Stanhope: (quietly) you’re going to stay here. Stanhope shows control and authority by saying this. He stands his ground and is firm in his words, but at the same time is calm and composed. This shows his natural skill as a leader and strength to keep his men together. In this sense Stanhope can be described as showing heroic qualities, fidelity and compassionate love to all under his command. With the use of dramatic devices, the character of Stanhope is introduced to the audience. Throughout the play, Sheriff continually uses these techniques and we are left feeling totally in awe of Stanhope’s fine comradeship, born leader skills and compassionate love to all in his battalion. Although Stanhope â€Å"likes a good drink† his weaknesses are overlooked by his dedication, loyalty and perseverance. Stanhope has suffered the dreadful conditions of trench warfare but still â€Å"goes on sticking it, month in, month out†. In the eyes of his men â€Å"there isn’t a man to touch him†.

Cot Essay Silk Road

Between the years of 200 BCE and 1450 CE, the Silk Road went through a number of changes. With the rise and success of the ancient empires the trade route thrived and was the main trade route connecting the Mediterranean to China. As the empires collapsed so did the use of the Silk Road as it became unprotected and unsafe for use. With the Mongol empire in 1200 CE the Silk Road had a temporary revival, but when the Mongolian Empire collapsed the use of Silk Road did as a permanent switch to the Indian Ocean Network was made.Around 200 BCE the Roman, Han and Gupta empires were established and expanded. The Silk Road began in the East in Changan, went through Mongolia and Turkestan, then through the Takalamakan Desert. It then expanded southeast to India or central Asia and then Eastern through the Roman Empire. Trade routes were traveled in stages from city to city through the empires. The invention of the camel saddle made it easier for merchants to transport their goods with efficie ncy. Heavy use of the Silk Road began in 300 BCE as goods were traded and ideas were spread.Silk, cotton, spices, pearls, ivory and coral were traded east to west along the Silk Road. Glassware, bronze, linen, and olive oil were traded East to West. Ideas such as Buddhism moved along this route as well as the spread of disease such as smallpox and the plague. Diseases were one of the many reasons of the fall of the ancient empires. At the collapse of these empires around 600 CE the Silk Road was left unprotected and many merchants ventured from the Silk Road.With the invention of new navigational technology such as fore-and-aft rigging, the dhow and the junk many merchants went to the Indian Ocean Network. Around 1200 CE the Mongolian Empire came to power. Through conquest they came to control most of Asia and their armies protected the overland trade routes. This led to a temporary revival of the Silk Road. When the Mongolian empire collapsed around 1400 the Silk Road was left unpr otected once again. With the invention of the astrolabe, compass and improved cartography a permanent switch was made to the Indian Ocean Route.Between the years of 200 BCE and 1450 CE, the Silk Road went through a number of changes. With the rise and success of the ancient empires the trade route thrived and was the main trade route connecting the Mediterranean to China. As the empires collapsed so did the use of the Silk Road as it became unprotected and unsafe for use. With the Mongol empire in 1200 CE the Silk Road had a temporary revival, but when the Mongolian Empire collapsed the use of Silk Road did as a permanent switch to the Indian Ocean Network was made.

Formal Speech( Social Networks and Cyber Crime)

S P E E C H #03 Thank you Chair, As we know in the today’s world networks and communication has become a new dimension of our society. Almost everyone in our world is aware of internet and social networking sites on it. Now a day’s any rupture in internet can collapse the world economies and administrations. A large part of our population is rather prone to cyber crimes; yes the lovable internet is also a place to exercise easy piracy, frauds, hacking and other criminal activities.Cyber-threats are without doubt a new security challenge. Like most countries, Finland is increasingly dependent on a secure and functioning cyber-space and therefore increasingly vulnerable to unexpected and rapidly-emerging cyber-attacks. That is why we aim to become a global forerunner in cyber-security. While this will be the first such national strategy of its kind, the overall approach builds on decades of co-operation and co-ordination in crisis preparation and management.The guidelines for the new cyber-strategy were laid down in 2010 in the government’s broader Security Strategy for Society and the European Union’s Convention to counter cyber threats. At the moment, however, responsibility for cyber-security remains scattered between many different organisations and stakeholders, reflecting their specialist areas of expertise. This has slowed the creation of common objectives, with key decision-makers acting in relative isolation. Procedures and responsibilities during a nation-wide cyber-crisis have also yet to be defined with sufficient clarity.One of the main tasks of the current process, therefore, is to assess the need for a new authority to co-ordinate the strategy at a political level, as well as organising responsibilities at the operational level. Many of the risks of cyber-attacks are shared between the governments and the private sectors. And since most of the critical infrastructure is owned by the private sectors, the job of identifyin g and managing cyber-risks must be done in partnership. The forthcoming strategy will respond to all of these challenges by comprehensively analysing cyber-threats and deciding on the best way forward.

Fashion

She replaced the corset with lighter clothing that wasn't so restrictive. Throughout the years dresses kept getting shorter and the backs lower. â€Å"By 1 925 dresses were the shortest in history – an act of the devil, some thought. † Many people were so outraged that they passed laws in the states of Ohio and Utah that the hem length of ladies gowns had to be seven inches from the floor but these responses from mature adults simply increased young women's fondness for their short skirts and cosmetics. After all, what fun is it to rebel if nobody notices or cares? But what are some major reasons for this changes in women fashion?The first one is that after the war women continued to work outside their home, so the clothes had to be altered to allow for an ease of movement. Also with the lack of men due to the war, women began wearing more alluring clothing to attract a husband. The ratification of the 1 9th Amendment also played a major role as women soon began wearing loose pantsuits called ‘pajama suits', a direct result of the newly gained right to vote and the strong cries for further female empowerment. Probably, one of the first images that pops into your head when you hear the word 1 sass fashion is the Flapper which is the symbol of he roaring twenties.It embodied the decades modern fashion elements such as short sleek hair, a short shapeless dress, a flat chest, and exposed limbs. Flappers also had a reputation that added to their style as well; they smoked from long cigarette holders, applied makeup in public and danced to jazz with reckless abandonment of propriety. Men of this time wore suits, day suits, formal suits, all different kinds of suits. Along with their suits, they wore a hat according to their class in society: the upper class wore top hats, middle class wore a fedora, and the working class wore a flat cap or no cap at all.TO omelet their ensemble they wore black patent leather shoes or saddle shoes. As well as the c lassic suit, flannel, twill, knickerbockers, and sweaters were a more commonly seen casual wear among men of all ages, Then around 1925 â€Å"Oxford bags† were introduced to the public, after being worn as a kind of uniform for Oxford University students. This style grew and grew and before you knew all the young men were wearing them. As the decade progressed, the automobile increasingly became another definer of status and social class in America, both for young people and their parents. Henry Ford's Model T, which dominated the U. S. Reek until it went out of production in 1 927, gave middle-class and even lower-middle-class citizens affordable, reliable transportation. The quintessential expression of American energy and optimism in the 1 sass was the skyscraper, the great tower that aspired toward heaven and dominated the earth (rather, the urban streets) below. Fashion What is Fashion All About? What is it with fashion? It's something that we all deal with everyday. From birth to old age, the way we dress says something about each and every one of us. Even those people who say that fashion doesn't matter to them, still have to choose what they wear every day. Fashion says a lot about who we are and how we are feeling. One thing that is guaranteed is that fashion is always changing. We are always being subjected to new trends everywhere we look! Magazines, what the stars are wearing, movies and television, and people that we are in contact with on a daily basis may influence what is â€Å"hot† and what is â€Å"not†.A little known fact about fashion is that after the movie, Men In Black premiered, the sunglass company, Ray Ban, practically doubled its sales. Many people have a hand in the fashion trends of today, and we wonder who really does dictate fashion trends. Rock Musicians, TV Stars, and Supermodels are among the trendsetters. In today's society, political figures and royalty, such as Duchess Kate, are among those we watch to see what they are wearing. Princess Diana was also considered a fashion icon, what she wore and where she wore it was daily news.Even hundreds of years ago women would pour over fashion magazines for insight into the clothes that were trending at that time. King Louis XIV was a well known fashion connoisseur. His tastes ran toward the extreme from velvets and rich brocades, to handmade laces! The kind of clothes you wear reveal a lot about a person. Sometimes it reveals the â€Å"group† you are in. For instance in high school these groups have names like â€Å"Goth,† â€Å"skaters,† â€Å"popular,† and the â€Å"outsiders†. This is a stereotype, but it happens in high schools all over the country.If you were to look at a person you might be able to tell what his occupation as by the way he dressed. For instance, a person wearing a suit and tie might be a businessman, a person dressed all in white might be a painter, or a person with grungy clothes, piercing and tattoos might be a Goth or a pithead. The way we look at a person because of the way they might dress may influence whether we accept or reject them. This is part of the way society is today. The Why and How The fashion industry is a huge and booming business.There are millions of people involved in different aspects of the business, from buying and selling to production. Everyday millions of people design, produce, and transport clothing to stores all over the world. Advertising is a key element when it comes to dictating what is hot and what is not. We see ads for clothing everywhere. The ads are in magazines and newspapers, on television, billboards and even on buses! It is next to impossible to predict what is going to be in fashion at any one time. No one can say exactly why the mini skirt and high boots worn in the ass's became so popular, or how blue Scares becam e so popular is the U. S.Even the hip-hop style that originated n the Bronx made it to the Haute Couture big fashion shows of London and Rome! Fashion is a fickle thing and is the product of people wanting to look good and also conform to what is considered the norm in today's society. Noted International Fashion Editor, Cynthia Durian defines fashion as a state of mind, a spirit, an extension of one's self. I think that puts it into perspective. â€Å"The apparel oft proclaims the man. † -Shakespeare, Hamlet Many thanks to Courtney and to Cody McKee, who again was my revision buddy. They both made very helpful suggestions that allowed me to write a better essay. Fashion The changing dynamics of the fashion industry have forced retailers to desire low cost and flexibility in design, quality, and speed to market, key strategies to maintain a profitable position in the increasingly demanding market. This article reviews the literature on changes that have happened in the fashion apparel industry since the sass, highlighting the emergence of a concept of throwaway or fast fashion. It describes fast fashion from a supplier as well as a consumer's perspective, and draws attention to several potential research issues.Keywords: fast fashion; supplier; consumer; quick response; fashion season The fashion apparel industry has significantly evolved, particularly over the last 20 years, when the boundaries of the industry started to expand (Decline and Minima 999). The changing dynamics of the fashion industry since then, such as the fading of mass production, increase in number of fashion seasons, and modified structural characteristics in the supply chain hav e forced retailers to desire low cost and flexibility in design, quality, delivery and speed to market (Doyle, Moore, and Morgan 2006).In addition to speed to market and design, marketing and capital investment have also been identified as the driving forces of competitiveness in the fashion apparel industry (Sinai 2006). Franks (2000) suggested ‘sense and respond' as the key tracery to maintain a profitable position in the increasingly dynamic and demanding market. A key defining characteristic of rapid responsiveness and greater flexibility, in this context, is to maintain closer relationships between suppliers and buyers (Wheelwright and Clark 1992).Looking at the basic structure of the fashion industry until the late sass, traditionally fashion apparel retailers used their capability of forecasting consumer demand and fashion trends (known as ready-to-wear) long before the actual time of consumption in order to compete in the market (Coercing 2001). However, recent years h ave seen fashion retailers compete with others by ensuring speed to market with their ability to provide rapidly the fashion trends revealed by fashion shows and runways.According to Tapping (1999), such retailers could be credited with the adoption of ‘quick fashion' that is an outcome of an unplanned process on the reduced time gap between designing and consumption on a seasonal basis. *Corresponding author. Email: [email  protected] Du SINS 0959-3969 pant/less 1466-4402 online 2010 Taylor & Francis DOE 10. 1080/09593960903498300 towpath. Thenceforward corn 166 V. Bradshaw and A. FurthestToday's fashion market is highly competitive and the constant need to ‘refresh' product ranges meaner that there is an inevitable move by many retailers to extend the number of ‘seasons', that is, the frequency with which the entire merchandise within a store is changed. With the emergence of small collections of merchandise, fashion retailers are encouraging consumers to visit their stores more frequently with the idea of ‘Here Today, Gone Tomorrow. This indicates a shorter life cycle and higher profit margins from the sale of fast selling merchandise, skipping the markdown process altogether (Sydney 2008).In addition, desire to have variety and instant gratification with price mavens is motivating consumers to prefer retailers such as Ezra and H (National Post 2009). Several studies have examined various aspects of the buyer-supplier relationship with quick or fast fashion, such as the apparel design process relative to quick response (Formal and Venial 1996), the role of the supplier in fast moving fashion (Doyle, Moore, and Morgan 2006), buyer behavior (Bruce and Daly 2006), and financial performance (Hayes and Jones 2006).However, there appears to be a gap in the literature focusing on the overall concept f fast fashion' that has emerged in the fashion industry from a consumer perspective. Among numerous studies on fast fashion, only a few stud ies have focused on the consumer aspects that drive the changes in the fashion industry (for example, Barnes and Lea-Greenwood 2006). The purpose of this paper is to explore the changes that have occurred in the fashion apparel industry in the past two decades and attempt to understand how fast fashion emerged to the extent that it is today.Specifically, the study examines the changes in the fashion apparel industry leading to the evolution of throwaway or fast fashion'. A brief review of the literature serves to systematize and appraise the existing work. This study further attempts to align the research capabilities with market growth potential for fast fashion and proposes different venues for conducting research to acquire a better understanding of fast fashion as a consumer-driven approach, not only supplier-driven.Overview of the fashion apparel industry In the course of the last two decades, the fashion apparel industry across the globe has undergone profound transformation d ue to various changes in the business environment. To understand the areas for research n fast fashion for the future, it is important to consider how it has evolved. The following sections discuss the changes that have occurred in the fashion industry since the sass.Fading of mass production Until the mid sass, success in the fashion industry was based on low cost mass production of standardized styles that did not change frequently due to the design restrictions of the factories, such as Levies 501 Scares and a man's white shirt, although there were exceptional cases of rapid changing haute couture (Brooks 1979). Apparently, consumers during that time ere less sensitive toward style and fashion, and preferred basic apparel. Bailey and Etcher (1992) reported a sudden increase in the import of fashion oriented apparel for women as compared to the standardized apparel in the sass.The International Review of Retail, Distribution and Consumer Research 167 This reduced the demand for cl assic though simple apparel as consumers started becoming more fashion-conscious (Bailey 2001). For instance, the women's legwarmer industry introduced colors and textures to basic hosiery to coordinate with every outfit (Donnelley 1996). Unfortunately, this change in fashion oriented apparel undistributed to an increase in mark-downs in the market, which became necessary due to the failure to sell fashion apparel during the forecasted season (TOT 1987).This argument was further supported by Malone (1998, 1999) who provided evidence that mass production of fashion products was not a solution to gain profits in the fashion business. Fashion seasons As fashion is considered to be a temporary cyclical phenomena adopted by consumers for a particular time (Spoolers 1979), it becomes evident that the life cycle for fashion is quite small. Since the sass, a typical life yes for fashion apparel had four stages: introduction and adoption by fashion leaders; growth and increase in public acce ptance; mass conformity (maturation); and finally the decline and obsolescence of fashion.Also, the fashion calendar during this time was primarily based on the fabric exhibitions, fashion shows and trade fairs, that consisted of the basic pattern of Spring/Summer and Audiometer ranges which typically resulted in developing a seasonal range in one full year. However, towards the beginning of the sass, retailers started focusing on expanding their product range with updated products and faster responsiveness to the newness' of the fashion trends; and providing ‘refreshing' products instead of only cost efficiencies for manufacturing (Barnes and Lea-Greenwood 2006; Hines 2001; Hoffman 2007).In order to increase the variety of fashion apparel in the market, the concept of adding more phases to the existing seasons (that is, the period of time during which fashion products are sold) in a fashion calendar came into existence. The addition of 3 to 5 mid-seasons forced immense pressu re on suppliers to deliver fashion apparel in smaller batches with reduced lead time (Tyler, Heeled, and Bahamas 2006).For instance, Liz Collarbone developed six seasons instead of Just two (Bailey 2001). These changes to the number of mid-seasons arose partly from the changes in consumers' lifestyles and partly from the need to satisfy consumers' demand for fashion clothing for specific occasions. Structural characteristics Towards the late sass, the fashion apparel industry was dominated by several large retailers which increased the competition levels in the market (Barnes and Legendary 2006).In order to survive the competition, other fashion apparel retailers switched from product-driven to buyer-driven chains, developed alliances with suppliers in efferent markets, and promoted their distinctive brands (Tyler, Heeled, and Bahamas 2006). This resulted in an increase of profits from unique combinations of high-value research, design, sales and marketing that would allow them and the manufacturers to act strategically by linking with overseas factories (Grief 1999, 43).Tyler, Heeled, and Bahamas (2006) illustrated that the fashion apparel industry developed an infrastructure around the late sass with an emphasis on promoting responsiveness (quick response) through reduced lead times, along 168 with maintaining low costs. Hereafter, the phenomena of sourcing manufacturing ND processes in fashion apparel industry to offshore places with low labor costs became a trend, thereby resulting in a substantial cost advantage.Despite the merits of outsourcing, it led to significantly longer lead times, complicated supply chains due to geographic distances, inconsistency and variability in processes at both ends of the chain, and complex import/export procedures (Bristle, Squished, and Frito 2003; Bruce and Daly 2006). In fact, the idea of cost savings through outsourcing manufacturing to low wage nations became deceptive as the savings sometimes were significantly low compared with the cost of obsolescence, forced mark-downs, and inventory carrying costs (Christopher, Lawson, and Peck 2004).Tyler, Heeled, and Bahamas (2006) highlighted product development as the weakness for the longer lead times to deliver fashion apparel to point-of-sale to consumers. As further explained, they illustrated that all the key players in a supply chain (that is, fashion and textile designer, retail buyer and manufacturers) worked in sequence in order to contribute their role, resulting in excessive costs, lack of effective communication and reworks due to inaccurate product developments.Furthermore, instead of translating the trends into the market quickly, fashion retailers failed to sell the merchandise during the appropriate season, adversely impacting the profits (Frito, May, and Straighten 1995). Not surprisingly, the situation became worse due to the rapid changing lifestyles and consumers' choices for fashion and clothing in the market. All these shortcoming s forced the industry toward restructuring in order to improve their operational performance (Tapping 2006).Some of the examples of restructuring that emerged around the sass include Just-in-time techniques and quick a response tit shorter lead times. For example, the number of fashion apparel retailers in the USA that started implementing a quick response (CRY) strategy grew from 60% to 72% from 1994 to 1995 Cones 1995). In recent years, these changes in the fashion apparel industry in the USA in terms of outsourcing manufacturing to low wage countries and demand-driven flexible supply chains have shown that quick responsiveness is possible even in the presence of long physical distances.Fast fashion Fashion is defined as an expression that is widely accepted by a group of people over time and as been characterized by several marketing factors such as low predictability, high impulse purchase, shorter life cycle, and high volatility of market demand (Fernier and Sparks 1998). Thus, in order to be profitable in the industry, fashion apparel retailers need to take the ‘speed to market' approach to capitalize on fashion that is not in the stores of their competitors.It has been further emphasized that market responsiveness and agility through rapid incorporation of consumer preferences into the design process in product development increases the profit margins for retailers (Christopher, Lawson, and Peck 2004). Looking at history, fashion runways and fashion shows were the biggest inspiration for the fashion industry. Along with this, these trend shows were primarily restricted to designers, buyers and other fashion managers.However from 1999 onwards, fashion shows and catwalks became a public phenomenon, where photographs of the recent fashion shows could be seen in magazines and on the web leading to demystification of the fashion process (Sydney 2008). As a result, fashion- 169 conscious consumers were exposed to exclusive designs and styles inspired fr om runways. Retailers such as Ezra, H, Mango, New Look, and Top Shop were adopting such designs rapidly to attract consumers and introduce interpretations of the runway designs to the stores in a minimum of three to five weeks (Barnes and Lea-Greenwood 2006).Drawing on the foundations of quick responsiveness, the fashion apparel industry shifted from forecasting future trends to using real-time data to understand the needs and desires of the consumers Jackson 2001). The inability to accurately forecast or predict future trends (Christopher, Lawson, and Peck 2004) or failure to quickly imitate and produce fashion apparel as seen on runways (Richardson 1996) can lead to risk associated with longer lead times and once failure to attract facetiousness's consumers.Using real-time data can eliminate this possible risk. United Kingdom retailers The UK fashion industry has been widely acknowledged to have initiated this unique strategy in the fashion industry (Barnes and Lea-Greenwood 2006) . Since its beginning, the fashion apparel industry has been characterized by high levels of dominance by large retailers in the I-J with inflexible supply chains (Hines and Bruce 2001). Around the sass, apparel manufacturers and retailers, primarily from the I-J witnessed price pressure from the strong players in the market.In order to stay in competition, I-J retailers such as New Look and George shifted sourcing of merchandise to the Far East for a low cost advantage. In doing so, supply chains became more complex due to extensive geographical distance, thereby forcing these retailers to introduce practices such as just-in-time TIT), computer integrated manufacturing (COM), total quality management (TTS) in manufacturing along with emphasis on shorter supply lines and quick response in the market (Bruce, Daly, and Towers 2004).As an outcome, retailers in the I-J started providing increased variety and fashionably to their customers, peeping in mind the low cost of the merchandise . In addition, they also added mid- season purchasing to their previous two-season calendars, resulting in providing high fashion at a low price throwaway market'. Since then the throwaway market' (now called fast fashion) has become a trend or norm (Tokomak, Wrigley, and Guzzling 2008). In sum, the concentrated UK fashion † market resulted in street fashion as an attempt to gain a competitive edge along with market share through speed to market (Bristle and Breather 1998).The following sections provide supplier and consumer perspectives in regard to fast fashion. Fast fashion from the supplier perspective Apparel markets have become more varied and faster-changing in the present retail environment. The development of new, quick fashion appears symptomatic of the transition from a production-driven to a market-driven approach in the fashion apparel industry. Retailers have started realizing that flexibility and rapid responsiveness to the market are the areas that are most imp ortant in today's market.During the past two decades, the fashion apparel industry has received increased attention in the context of buyer-supplier relationships, and quick espouse and 170 supply chain management to gain a competitive edge in the market (Crew and Davenport 1991; Frito, May, and Straighten 1995; Shoal, Perry, and Pratt 1998; Perry and Shoal 2000). In academic study, fast fashion has been researched from the perspective of a business model with a quick response strategy to reduce production times (Bailey 2001).Literature on fast fashion reflects association with pressure on lead-time reduction in an organization and coordination with various players in the supply chain (Barnes and Lea-Greenwood 2006; Weenies 1999). The obsolete long- eying cycles for many fashion retailers has forced them to improve responsiveness in reduced time, resulting in an introduction of several practices in the fashion industry that describe shorter, more flexible supply chains such as quick response (Fernier and Gamma 2004), Just-in-time (Bruce, Daly, and Towers 2004) and agile supply chains (Bruce, Daly, and Towers 2004; Christopher, Lawson, and Peck 2004).In order to improve efficiency in the demand-driven market, these practices have often been related to vertical integration focusing on collaboration, information sharing and rust between entities in a supply chain (Bristle, Squished, and Frito 2003). In addition, improvements in communication between retailers and producers through technology such as computer-designing (CAD) and electronic data interchange (DEED') have contributed to shortening lead times (Bruce, Daly, and Towers 2004).Fast fashion from a consumer perspective Consumers are becoming more demanding and fashion savvy which is forcing fashion retailers to provide the right product at the right time in the market – in other words, provide quick (fast) fashion (The Economist 2005). As the consumer market is fragmented in terms of consumption patt erns, fast fashion is gaining in importance among consumers. With such developments, researchers should identify the full spectrum of consumer behavior towards fast fashion.The literature on fast fashion highlights various aspects of supply chain management, supported by supply chain theory to improve the business model of fashion retailers. It is worth noting that not many studies have addressed fast fashion as a consumer-driven approach, leaving this an under- researched area. Information and trends are moving around the globe at erroneous speeds, resulting in consumers' ability to have more options and thus shop more often (Hoffman 2007).Changes in lifestyle due to coloratura factors and a need for uniqueness forces fashion retailers to renew merchandise constantly to deal with the growing competition in the market (Spoolers and Burns 1994). The constant, varying demands by consumers has impacted the process of forecasting and product planning shifting; towards replicating famous designs and styles from fashion magazines and fashion shows in small quantities more frequently (Christopher, Lawson, and Peck 2004). The perception of throwaway fashion varies mongo different generations.For example, young people of the population that constitute Generation Y would prefer a higher number of low-quality, cheap and fashionable clothes as compared to baby boomers, who would prefer to purchase fewer number of higher quality clothes (Crew and Davenport 1992). From conservative consumers' perspective, fast fashion is viewed as a Waste' because rather than buying one high quality item to satisfy a wardrobe need, consumers buy multiples that are lower quality and then throw old merchandise away as quickly as they bring in new ones (Sydney 2008).In 171 agreement with Barnes and Lea-Greenwood (2006) and based on different perspectives of consumers toward fast fashion mentioned in this study, it is apparent that fast fashion is a consumer-driven approach, in addition to a su pplier-driven approach. Future research related to fast fashion Review of existing research on different aspects of fast fashion indicates that the past 20 years have seen substantial progress in knowledge generation about the topic, as evidenced by the increasing number of Journal publications over time and the variety of topics addressed, though these are mostly restricted to the supply chain domain.Literature n fast fashion implies that rapid responsiveness techniques such as Just-in time, quick response, and agile supply chains can be valuable to the fashion industry because such techniques can create a competitive edge in the market (see, for example, Bruce, Daly, and Towers 2004; Christopher, Lawson, and Peck 2004; Frito, May, and Straighten 1995; Shoal, Perry, and Pratt 1998).However, minimal evidence addresses consumer behavior towards fashion that is quickly changing (see, for example, Barnes and Lea-Greenwood 2006). By knowing how and to what extent rapid changing fashion affects consumers' purchase behavior and satisfaction levels, tillers can develop strategies that can lead to improved profitability. The phenomenon of fast fashion has been extensively discussed in the fashion press.However, the existing academic literature on fast fashion is somewhat limited and calls for additional research on aspects such as factors that motivate consumers' purchase intention such as exclusivity, price-consciousness, hoarding merchandise for future use, consumers' perceived risk due to trade-off between quality and price, consumer expectation and satisfaction after the consumption process, and consumers' efficiency in terms of cost-benefit analysis.The dramatic change in the fashion apparel industry, coupled with environmental concerns giving rise to conscious consumers in terms of fair trade, the green market and organic clothing, implies that researchers will need to broaden, redesign and align their research to match the fashion markets in the twenty-first ce ntury. Further research can also examine the pricing strategy used for fast fashion apparel along with analysis of consumers' willingness to pay more for environmentally friendly and sustainable fast fashion apparel (for example, organic and green cotton apparel used by Ezra and H&M) (see Ethical Style 2009).Currently, little is reported in the literature regarding the segmentation of consumers based on the acceptance of fast fashion. Therefore, it is important to conduct research to analyses the acceptance of fast fashion across different consumer segments. Another area of research interest could be to see whether consumers perceive fast fashion brands as counterfeit due to lower price and quality offered by the retailers. Also, it will be worth understanding how consumers differentiate value retailing and fast fashion retailing as both aim to offer lower prices.Conclusion Fast fashion is a concept that will continue to affect the assign apparel industry over the next decade and wi ll have a direct effect on the way consumers purchase and react to trends. Although continued research relative to the supply-side of fast fashion is important, emphasis should be placed on examining consumers' 172 perception of fast fashion. Empirical understanding of consumer characteristics and their motivation to make purchase decisions for throwaway fashion can help retailers in developing effective marketing strategies to perform more effectively in the market. References Bailey Fashion Throughout this essay, a thorough analysis will be made in relation to specific research on cultures of work in a particular work place. The workplace that will be focused on throughout this essay is a ladies fashion boutique. The main argument will focus on discourses of management throughout the concepts of what is considered as work in the retail sector, how the working environment is managed throughout the fashion industry, commitment in the workplace and relationship of teamwork.All these aspects of work will be tied in together to form a research based argument in relation to the fashion boutique. In order to produce a contextual remark of the notion of work, research will be based on primary research from an interview with the manager of the ladies fashion boutique and observations of the boutique. Throughout the use of the interviewing being incorporated into this essay, theoretical concepts and scholarly articles will be used to back up the focus on discourses of management within the perspective of what is considered as work in the work place.Due to ethical reasons, I will be making reference to the manager of the boutique by the name of Anna. In reference to the notion of work within the ladies fashion boutique, before focusing n that, firstly a brief overview about the company, the workplace and what it provides to customers and the fashion industry. The ladies fashion company offers a diverse range of fashion clothing and accessories for contemporary Australian woman. The wide clothing range caters for women that are 25 years of age and up as well as offering sizes ranged from 8 to 16 to suit their individual needs.The retail sector has become a significant focus throughout the fashion industry and the way work is structured around it. Work within the retail industry needs to be efficient in order to create a successful irking environment for both employees and customers. According to the United States Department of Labor, in their book on work, in relation to the retail sector, they claim that â€Å"whether selling shoes, computer equipment, or automobiles, retail salesperson assist customers in finding what they are looking for.They also try to increase the sales by describing a product's features, demonstrating its uses, and promoting its value† (2011, p. 543). Alternatively, in the case of this ladies fashion boutique, Anna and her team focus on forming a successful customer base and sell customers clothing in order to suit their needs. Within retail, the customer is always a significant factor. In order to meet the customer's requirements, the notion of work by the employee needs to be efficient within the workplace in the way they sell and promote the particular product.For instance; if an employee is selling a white linen dress from the fashion boutique to a customer, then in order to successfully sell that dress, they would need to ensure it is the correct size and style that suits that particular customer. How ever, this is why the discourse of work within retail is important as it becomes a process of service in work. Similarly, Erickson article focuses on the concept of ‘dance of service', as he refers to the concept of it by using the example of a restaurant.In his article, he mentions that â€Å"imagine the restaurant like a stage; the line between back and front is demarcated not by a curtain but rather the place where kitchen tile turns into dining room carpet† (2004, p. 77). In relation to the ladies fashion boutique, their act of service works in a similar motion. Interviewee, Anna was asked what their workplace was like at the boutique, she spooned by saying; â€Å"the physical space I work for is open plan and it is visible to the public. I work indoors and the store is based in a shopping centre surrounded by glass windows.We have one computer at work which is used by all the team† (2011, Personal Interview). In reference to the response of the workplace in the fashion boutique, alternatively in relation to Erickson notion of ‘dance of service', the workplace is held in a substantial open plan area and the employees work freely in order to move around to serve the customers, followed by processing the sale through the computer system. Ultimately, this notion of what is considered as work and how the working environment is managed also ties in with the notion of commitment within the workplace.Commitment is an important factor of work which needs to be taken into consideration not only in the retail sector but within every working sector through various Jobs. In relation to the main argument of this essay in relation to cultures of work, commitment becomes a common theme of discourse throughout the culture of work within the fashion boutique, both in a theoretical framework and primary research taken from the manager of the boutique. To draw on primary research, the interviewee was asked about her role in the boutique and general working requirements.She responded; â€Å"The work I do at the moment is in a managerial position at a fashion retail boutique, I work for a successful Australian manufacturer and retail company. The hours I work are 40 hours full time work a week and my hours do not change, however my working days do change. I have worked for the same employer for 8 years and I thoroughly enjoy the workplace that I work in and I am consistently committed to my work† (2011, Personal Interview). In addition to this,Meyer and Allen in their book about commitment in the workplace claim that â€Å"the view that commitment is a psychological state that (a) characterizes the employee's relationship with the organization, and (b) has implications for the decision to continue membership in the organization (1997, p. 1 1). Consequently, it is important to recognize that commitment in the workplace is essential. If you are going to work in a particular workplace, in relation to this essay; a ladies fa shion boutique, then you need to ensure that you are committed to that work and what work is required of you o fill your daily Job requirements.Evidently, when interviewee Anna was asked about the commitment towards the workplace, she responded by saying; â€Å"l work as a team, which I thoroughly enjoy. However, as I work in a fashion retail store, I need to wear the clothes that we sell in the store. In relation to commitment in our workplace, all team members are committed and the relationship that we have is important, of which is; honesty, reliability and friendliness† (2011, Personal Interview).All these aspects that are addressed are reiterated through Meyer and Allen's representation f commitment being labeled as three different components of which are: â€Å"affective, continuance and normative† (1997, p. 1 1). Through this, within the workplace it is important to understand that if you are commitment to your work then you belong within that particular organiz ation. To break down these three different components in relation to the fashion boutique, this can be discussed through my observations of the workplace.In relation to the affective component, this referred to the way the employees felt within the workplace and their involvement within the workplace environment (Meyer and Allen, 1997, p. 1). In relation to this, throughout the observations, employees at the ladies fashion boutique were committed and enthusiastic in assisting customers with their needs for fashion clothing (2011, Personal Observations). Similarly, as for the continuance component of commitment, this involves the cost within the workplace (Meyer and Allen, 1997, p. 1 1).In reference to this, from the observations, the employees involved were not showing any sign of leaving the workplace. The employee's commitment within the fashion boutique workplace was purely based on assisting the customers in buying and trying on loathes, daily paperwork involved within the Job a nd re – stocking of clothes out on the floor. Within the workplace there did not show to be any sign of employees working only for the factor of money, it was there passion for the Job and satisfying the customer's needs (2011, Personal Observations).Alternatively, the notion of normative commitment refers to the responsibility and requirements that are displayed from the employees in order to stay within the organization (Meyer and Allen, 1997, p. 1 1). In particular, it is referred to as the high level of responsibility that s required from both the manager and their employees. If the level of normative commitment is evidently high throughout the employees and the workplace then employees of the fashion boutique will feel the need to remain within the workplace.Overall, in conjunction with all three of these components of commitment, it displays a thorough view on how commitment becomes an important factor within not only the fashion industry but also in any other workplace . Alternatively, within the workplace, alongside what is considered as work and the commitment of employees towards the workplace, teamwork is a significant factor hat falls under the concept of discourse of management within the working environment.When working in an organization, in this case a fashion boutique, employees working together as a team in order to fulfill budget requirements as well as their customer service throughout the Job, this leads to creating a successful business and workplace environment. Interviewee, Anna was asked how her team worked within the fashion boutique. She responded by saying; â€Å"l mainly work with women and I work very closely with a great team, with each and every team member with different strengths towards the workplace† (2011, Personal Interview).Similarly, through this, Managing in his book about effective team work claims that â€Å"working as a team has definite advantages for you as an employee, for your company, and you're yo ur customers. Most people have to learn new interpersonal and process skills to become involved, fully effective and contributing team members (1994, p. 2). In saying this, from Anna's previous response in relation to how her team work within the boutique, I order to fulfill their goals, constant assistance is evident amongst all employees and they all help each other in the workplace to develop a safe, comfortable and successful environment.Similarly, this leads to building a workplace of high morale. Ultimately, Brace's article discusses the trust and respect that manager's need to display towards their employees in order to ensure that there is unique performance by employees and a high employee morale continuously shown (2002, p. 10). Alternatively, within a workplace environment, if employers and their employees do not work well together in order to fulfill daily sales requirements, then conflict amongst employees could arise which could lead to employee resignation. Hence, eff ective teamwork in the workplace leads to a successful company within the detail fashion industry.In reference to teamwork amongst the workplace, an additional quality aspect that ties in with the notion of team work is Job satisfaction amongst employees. According to Specter, â€Å"Job satisfaction is simply how people feel about their Jobs and different aspects of their Jobs. It is the extent to which people like (satisfaction) or dislike (dissatisfaction) their Jobs† (1997, p. 2). In relation to the fashion boutique, it has become evident from the responses of the interview that Anna is sufficiently happy and enjoying her Job as well as her employees.The way she works with her employees builds an efficient morale within the workplace. The manager's interaction towards fellow employees needs to be successful in a way to form a relationship bond with one another in the workplace. Throughout the notion of Job satisfaction, when working in either a fashion boutique or another particular workplace, attending work on a daily basis, you need to make sure that you feel satisfied about your Job and the people you are working with.For instance; when selling a garment to a customer, you use your retail skills to communicate with the customer in order to sell her a garment. If the customer is satisfied and buys that particular garment then you as an employee will feel that your Job has been satisfied which will encourage you to work even better in the workplace. Ultimately, in relation to Job satisfaction, interviewee Anna answers her thoughts about it within her workplace.She says; â€Å"In the years I have worked at this fashion boutique, myself and my employees have always been satisfied in the work we do and the acknowledgment we get from customer feedback is very positive. When we also sell over an average budget, we receive bonuses which we feel satisfied that we are working efficiently in the oracle† (2011, Personal Interview). In particular, this ties in with Specter's view of job satisfaction, where the employees in the fashion boutique are highly content with their Jobs. In relation to Anna's response to bonuses, they are a satisfying work incentive within the workplace.For instance; when an employee sells over the required average sale budget, they may receive an incentive of a voucher to use towards garments within the store. It is a way of not only ensuring the employees are satisfied but that the employees feel that they are presenting successful takings for the company on a daily basis. Overall, a significant claim that McDowell makes in relation to this is the way â€Å"work itself is as much about the cultural production of employees as about the material production of goods and services† (2002, p. 06). In relation to the fashion boutique, employees would work together to produce the skills and knowledge required to sell the fashion and accessories to consumers. In conclusion, throughout this essay, it has be come evident that there are various discourses of management within the workplace environment. Specifically, in relation the Ladies Fashion Clothing Boutique being the main case study throughout the above discussion in overall relation to the topic of cultures of work within the workplace environment.Thorough contextual research has been analyses and discussed in relation to what is considered as work, commitment in the workplace and the notion of teamwork within the workplace, all in accordance to the above relevant case study. Evidently, inclusion of primary research methods from interview questions and observations of the workplace have thoroughly been put into context with theoretical concepts within cultures of work as well as consistent support from scholarly articles and books. Fashion Fashion: What you wear defines who you are. Fashion is an enormous icon in our society. It is practically the thing we can never go without. We make our very first impression by what we wear not by our personalities. They say you are what you eat but truly you are what you wear and fashion has provided us with a little something to define everyone. There are so many styles of fashion: Goth, Chic, Prep, Hippies etc. Every style has its own description so why would we not be classified into that style and its description that fits us perfectly.What we wear can also make it easy for us to identify people and whether they are ho we want to socialism with, I. E. An individual wearing all Goth (black colored clothing) would not befriend someone who wears preppy clothing (beige colored clothing). Fashion plays an even bigger role when it comes to uniforms; do you that think without uniforms we would be able to identify the authority on our streets? Do you think that we would have the same r espect for a doctor in a Sears and t-shirt?A number of religions prescribed a specific clothing style aside for us. Our designers are creative geniuses in all aspects. There is no obvious reason as to why we buy the yep of wardrobes we do. It could be to make a statement to get noticed, I. E. Prostitutes are easy to spot with their provocative style of fashion. Others might Just be copying the current trend – this makes it hard for to prove the theory of â€Å"what you wear defines you† – but then we could Judge these individuals as those who have not found a style that defines them.We wear clothes to beautify ourselves to attract the attention we seek. We dress a certain way that mirrors the mood we are in, happy = bright colored clothing & sad = grey and baggy clothing, there are many seasons as to why we take hours Just deciding what to wear because it is essential in our lives to create the correct mood, persona, background, etc. Why wouldn't one agree with this statement?We choose the clothes we wear by the way we want to be perceived by others, fact. Several options about how could one not define ones self with it. They say don't Judge a book by its cover but in the end we still go ahead and judge this is the same for fashion which is why we make sure we always look good. We do not need loincloths anymore to Just cover up it is the 21st century! There is a whole new meaning to clothing ourselves. WORDS: 450 Fashion Progress of a society mainly depends upon the society ¤? ¬was youngsters. They are the one taking oath to assist the whole nation ¤? ¬was boat of dream and hope reach their destined desire and anchor the sea-shore. So,people might reckon that young people should be expressed properly to their surroundings regardless by their own or fashion consciousness. ‘ think,young people should be as much fashion conscious as by which they could get attraction of their Juniors and followers,to be worthy of being followed as the torchbearer of the whole nation.The current nature of our society is to be driven away or get carried away by the good looks and appearances of a person,though it is hard to listen but a true fact. So,we must be more practical rather than being emotional. As,part of being practical,we have to emphasis on what people hanker after,what they demand for. That is why,young people as,considered as the torchbearer of our nation,should be more fashion conscious to ge t attractive,so that,they might be followed as the society ¤? ¬was idol. Humans are by nature characterized as getting attracted by opposite gender room the very beginning of the origin of human society.Now-a-days,everyone prefers a person ¤? ¬was outlooks and wealth as well more than anything,which is a real fact. The more you are being fashion conscious,The better you tend to be attractive for the opposite gender. So,as part of finding a decent partner,one might be fashion conscious since it is helpful to let you find one. The visualization of current society regarding one person ¤? ¬was smartness is day by day deteriorating. People,however,now,think that the one with more fashionable ideas is he one with more smartness. So,it is like,if you are being fashion conscious you are known as a smart guy in your society.As years,decades waves through and oscillated ahead,our society improves and youngsters are the one who does it through their intelligence,merit and different types of innovative,creative and productive ideas. Since,beautification of our appearance is the major concern for us as part of representing our smartness,which I think,by observing the current situation of our society,various types of reality shows in our TV channels such as,Lush Channel I Superstar,and so on are getting popular day by day,where your face is becoming a product.Some people of our society visualize one ¤? ¬was realm and influence over the society are the effects or resultants of habitants amount of wealth,inheritance. They don ¤? ¬wet pay heed to the outlook or appearances of a person,As fast as one person ¤ sees diligence,intelligence,merits and talents are concerned,these are only reflections of that person ¤? ¬was level of thinking ability,skills on various things,eligibilities on executing tough problems that they face in life. And if a person is vague with his life,he/she can show their skills and potentiality through his works and deeds.And as a n example,if one ¤? ¬was outlook and appearances would be everything needed in life,football player of Arsenal football club,Servings,could not have become a model. Refuting the counter points of the statement is as much needs as wended to understand the importance of beige fashion conscious as representative of our young generations. As I said earlier,the society is getting drowned down by the outlook,hence being sentimental or hypocrite won't help someone to find his/her influence on the wealth that they possess.Since,smartness is one of the key features one might own in succeeding with their life,fashion conscious people are the ones,who are considered as smart people now-a-days. Since,fashion consciousness is virtue of a so called fashionable person these days,so by born or as sustaining a habitual fact,they might be responsible,serious or conscious to all of their duties and responsibilities. In properly described situation of our current society regarding evaluation of a p erson does contain our fondness to one ¤? ¬was get awards fashion consciousness is very essential for our teenagers and younger ones to be more expressive. F they are to bear and carry the whole nation forward,they must have something in their character which might provoke their surroundings such as and even superiors to get attracted by. Thus they would enable themselves to grab some followers,who would become their correspondents in building the future of the nation and could get spreader out all over the world as their messenger,as per my visualization upon the topic is concerned. Fashion Fashion:on and off the runway? Fashion: On and Off the Runway What comes to mind when you think of fashion? Do you picture the latest issue of W Magazine, a runway for â€Å"starving Models†? , or is fashion to you less of a privilege and more of a key to acceptance? Dries Van Note once said â€Å"Consider clothing not as an element of social status but more as an expression of one's personality. † Jaeger p. 54) The fact is, fashion isn't about putting something on our bodies to cover us up, but a form of expression!Just like a singer singing on a stage to communicate, and a writer choices his opinion in his Journal, a Fashions expresses his/herself by Cloths and Accessories. First of all, the main goal and soul reasoning off budding fashion designer is to express their own self in a beautiful way and have people not only to accept their product but use it to help express themselves. Stylist Kathy England stated â€Å"To have ‘style' is quite a rare thing. It's when someone's visual senses are heightened. It's instinctively knowing how to put one's whole self- clothes, shoes, makeup, hair, nails, etc. Together in harmony and having the self-confidence to do it. It has absolutely nothing to do with money. † Jaeger p. 194). This Golden Philosophy is shared throughout the fashion world from designers like Mulberry to Gucci and Calvin Klein to Diesel (Cereal p. 86). Journalist Jeanne Baker defined fashion as the following: â€Å"Clothing is the general term for various coverings designed to protect or adorn the human biology. † (Baker p. 10) In order to have a successful fashion designing career, one must have at least a bachelor's degree.It has been decided that a bachelor's degree is needed to fully understand and memorize the agreements and form of the body. From coast to coast, Colleges, that teach exactly that art, called The Art Institutes, are in a numerous amount of states, especially in bigger metropolitan areas. Personal ly, I believe that if a person has the talent and knowledge of clothing the body, no type of schooling is needed but is very useful as a plan to fall back on in the case of an emergency Jaeger p. 94). Margaret Van Den Busch, creator and designer of the popular H&M Department stores, once stated that in his opinion â€Å"†¦ O can definitely learn how to be a designer by working rather than tidying, but it might take you longer† when asked if fashion school was necessary in becoming a fashion designer Jaeger p. 94). One very exciting and stressful bonus of being a fashion designer is that you are more than likely to become your own boss. It is very important to the future fashion designer that they possess the quality to be one's own boss. This meaner you are obligated to make up your own schedule, work your own hours, hire clients and learn to budget your wages.Some turn to alternative sources such as a secretary, assistant, or someone you trust to manage these things. An other important factor in becoming a designer is working in laid back, harmonious environments. Working in such an environment really has a lot of influence on your designs and the rate you produce these products. Although I have never been in a situation where I have had to rush in planning or designing a piece, I could imagine the stress put on a designer when a deadline is pressed is greatly nerve-racking.Angela Mission, daughter of one of the most celebrated and long standing designers in Italy, once quoted â€Å"l know that I like to work in harmony†¦Ã¢â‚¬ ¦ Lam lucky in that when y parent's built the company in 1968, they built it in the woods, in a place they would have loved to live. † Jaeger p. 45) From personal experience, I have noticed that when I am more relaxed sewing goes smoother and pieces flow together easier. It is always a good idea to work in a well-lighted Comfortable, Non-Stressful, setting.Last, but definitely not least, the Fashion industry contr ibutes greatly to society. In the realm of business, the field of fashion marketing and stocks and bonds stimulates the economy by putting money back into the cycle of things Jaeger p. 253). On the other and, in the mental aspect, by using fashion as a way to express one's inner voice, fashion shapes people's attitudes and self-esteem. For example when you wear a certain theme you are compelled to act on your emotion that made you want to wear that outfit.Although some would argue that the issues with â€Å"skinny models† or provocative, revealing fashion corrupts the self-image of young girls today in defense of designers, I can appreciate the art and feeling that the designer is trying to get across thru the piece. It is also true that In the world of fashion one day you're in and he next day you're out (Baker p. 10). As harsh as it may seem, this is none less than a reality to anyone in the fashion business and the industry has no respect for person.To fashion newcomers su ch as Lady GaGa, April Leaving, and Selene Gomez it is very important that they stay on their toes and keep themselves in the fashion scene. In conclusion, Fashion may seem like the least of some peoples worries and not of importance to society but in reality it's what we wear everyday†¦Ã¢â‚¬ ¦. So the question is, what are you wearing? Sources Consulted Baker, Jeanne. Passion for Fashion: Careers in Style. United States by Tundra Books of Northern New York 2008 Cereal, Olivier.Fashion: Concept to Catwalk. United States by Firefly Book Ltd. 2010 Globing, Pamela. Balancing Paris. United States of America by Thames & Hudson Inc. 2006 Jaeger, Anne-Cline. Fashion Makers Fashion shapers. United States of America by Thames & Hudson Inc. 2009 Eleventh, Melissa. Retreat: Fashion and Anti-Fashion. Untied States of America by Thames & Hudson Inc. 2005 Mower, Sarah. Stylist: Interpreters of Fashion. China by Arizona International Publications Inc. 2007